Copywriter-Brand Marketing
Copywriter-Brand Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
Position Overview:
Under the direction of the Director of Marketing the Copywriter is responsible for setting the overall content strategy messaging tone and creation of copy for print and digital marketing materials supporting our global consumer fitness brands: BowFlex Schwinn Horizon and JRNY. Specific duties include content development for websites print collateral video scripts performance marketing digital fitness experiences and brand guidelines. You will work closely with the marketing sales and product teams to understand brand and product positioning channel needs and deliver messaging strategies and content that elevates our marketing collateral and drive results. This is a non-supervisory position.
Responsibilities:
Creative process:
Participate in internal brainstorming sessions bringing energy and creativity
Develop tone style voice for all branded marketing materials
Takes an active role in working on concept development refinement and editing of marketing collateral
Collaborate with stakeholders to identify and execute message testing opportunities
Ensure consistency in brand messaging and across all customer touchpoints
Website & E-Commerce Support:
Develop messaging strategies that consider all touchpoints and effectively move consumers through the path to purchase
Produce copy for multiple branded e-commerce website properties
Continuous improvement of website content to support e-commerce performance goals generative AI engine optimization and SEO
Digital Marketing:
Produce copy for social media posts stories and campaigns to increase brand awareness and engagement
Work with Creative and Performance Marketing teams to build engaging e-mail content strategies and campaigns
Lead message concepting and scripting for online video and linear TV campaign spots
Provide copy as requested to support other paid earned and owned marketing outreach such as search marketing affiliate content requests and other misc opportunities.
Product/Service Support:
Develop product positioning feature/benefit content and product training material to support new product launch strategies
Elevate the brand and product presence at retail through effective messaging strategies for product packaging and other point-of-purchase materials
Develop naming strategies and recommendations for new product series model names and key features that differentiate our products from the competition
Review and improve AI generated content for digital fitness experiences (workout program titles descriptions virtual coaching scripts push notifications etc.)
Review and improve member communications for subscription services to increase attachment retention and engagement
Project Management:
Manage multiple design projects simultaneously ensuring timely delivery and adherence to project timelines.
Coordinate with internal stakeholders to gather requirements and feedback.
Use project management tool (Asana) to manage projects and streamline workflows.
Marginal Job Functions:
Technical product writing and proofing
Assist marketing sales and product teams with developing and editing PowerPoint presentation content
Other projects as needed
Education:
Bachelors Degree required in English Communications or Journalism
Experience:
Minimum of 3 years of experience as a copywriter required
Agency experience is a plus
Content generation for use in various types of consumer-facing print and digital marketing materials
Script writing and concept creation
Awareness of SEO writing best practices
Understanding of digital marketing channels and messaging best practices (Meta Google e-mail etc.)
Understanding of AI tools platforms and best practices that may be used in the content creation process
Ability to work with a variety of stakeholders to inform/produce content and content strategies
Experience with fitness or wellness-related content development is a plus
Other Requirements:
Mac or PC based: Microsoft Word Excel and PowerPoint required
Intense attention to detail and editing
Up to 5% domestic travel
Benefits:
We offer an excellent compensation package and team-oriented work environment with growth opportunities. Some of our outstanding benefits include:
Health & Dental Insurance
Company paid Life Insurance
401(k)
Paid Time Off benefits
Product discounts
Wellness programs
#ZR
Employment Type
Full-Time
