Vice President & Director, Digital Content - TD Asset Management
Vice President & Director, Digital Content - TD Asset Management
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Work Location:
Toronto Ontario CanadaHours:
37.5Line of Business:
TD GeneralPay Details:
$108.800 - $163200 CADTD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidates skills and experience job-related knowledge geographic location and other specific business and organizational needs.
As a candidate you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.
Job Description:
TD Asset Management (TDAM) is one of Canadas largest investment managers offering a broad range of solutions for institutional and retail investors. We are seeking a highly results-driven and innovativeVice President & Director Digital Contentto lead the strategy and execution of digital content programs that generate measurable business outcomes.
This senior leader will transform TDAMs digital content ecosystem into agrowth engine driving awareness lead generation funnel conversion and advisor engagement through data-informed strategies. The successful candidate will be accountable for aligning content to business objectives enabling the sales organization and ensuring content delivers value across the investor journey.
Key Responsibilities
Business Strategy & Leadership
- Develop and execute adigital content strategythat drives measurable business outcomes including pipeline growth lead conversion and advisor engagement.
- Align content initiatives with TDAMsdistribution product and marketing goals ensuring content actively supports revenue growth.
- Champion aperformance marketing mindset using analytics to prove ROI and continuously refine strategy.
- Serve as a key advisor to TD Wealth and TDAM senior leadership on how digital content can accelerate business outcomes.
Demand Generation & Funnel Enablement
- Lead content programs that fueltop-of-funnel awareness mid-funnel nurturing and bottom-of-funnel conversionsacross digital channels.
- Partner with sales enablement distribution and product marketing to ensure content meets advisor and client needs at every stage of the buyer journey.
- Overseecampaign delivery development(web email social video interactive tools) optimized for engagement and conversion.
- Leverage marketing automation personalization and targeted content strategies to supportadvisor acquisition and client retention.
Data Analytics & Optimization
- Establish content performance KPIs (traffic engagement lead conversion pipeline influence) and report regularly to business leaders.
- Useanalytics A/B testing and digital insightsto optimize performance and improve ROI.
- Drive SEO accessibility and digital best practices to maximize content visibility and impact.
Team Leadership & Collaboration
- Lead and mentor a team ofdigital content strategists and publisherswith a focus on business impact and accountability.
- Collaborate across marketing distribution product and compliance to deliver content that istimely compliant and commercially effective.
- Foster a culture of innovation and performance within the digital content team.
Qualifications
- 10 years of progressive experience indigital content demand generation or digital marketing(financial services/asset management strongly preferred).
- Proven track record of buildingdigital content programs that generate leads accelerate pipelines and drive measurable revenue outcomes.
- Deep knowledge ofB2B and B2C content marketing funnel management lead nurturing and marketing automation platforms.
- Experience managingAdobe Experience Manager (AEM) Salesforce Marketing Cloud or similar CMS/automation platforms.
- Strong understanding ofinvestment products advisor needs and investor journeys.
- Expertise inanalytics SEO and performance measurement with the ability to translate insights into action.
- Exceptional leadership collaboration and communication skills with the ability to influence across all levels of the organization.
What We Offer
- The opportunity tobuild a high-performing digital content enginethat drives business growth.
- A collaborative data-driven culture that values innovation and accountability.
- Competitive compensation benefits and performance-based incentives.
***4 Days in the office required***
Who We Are:
TD is one of the worlds leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day we deliver legendary customer experiences to over 27 million households and businesses in Canada the United States and around the world. More than 95000 TD colleagues bring their skills talent and creativity to the Bank those we serve and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers communities and colleagues.
TD is deeply committed to being a leader in customer experience that is why we believe that all colleagues no matter where they work are customer facing. As we build our business and deliver on our strategy we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether youve got years of banking experience or are just starting your career in financial services we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs were here to support you towards your goals. As an organization we keep growing and so will you.
Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial physical and mental well-being goals. Total Rewards at TD includes a base salary variable compensation and several other key plans such as health and well-being benefits savings and retirement programs paid time off banking benefits and discounts career development and reward and recognition programs. Learn more
Additional Information:
Were delighted that youre considering building a career with TD. Through regular development conversations training programs and a competitive benefits plan were committed to providing the support our colleagues need to thrive both at work and at home.
Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations requirements.
Colleague Development
If youre interested in a specific career path or are looking to build certain skills we want to help you succeed. Youll have regular career development and performance conversations with your manager as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience or you want to coach and inspire your colleagues there are many different career paths within our organization at TD and were committed to helping you identify opportunities that support your goals.
Training & Onboarding
We will provide training and onboarding sessions to ensure that youve got everything you need to succeed in your new role.
Interview Process
Well reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.
Accommodation
Your accessibility is important to us. Please let us know if youd like accommodations (including accessible meeting rooms captioning for virtual interviews etc.) to help us remove barriers so that you can participate throughout the interview process.
We look forward to hearing from you!
Language Requirement (Quebec only):
Sans ObjetRequired Experience:
Chief
Employment Type
Full-Time
