Freelance Consultant, Content Strategist

We are Two Circles. We grow audiences and revenues. We do that by knowing fans best. We work with clients to help them understand & influence what their fans are doing the way fans spend their money the events that fans attend the channels fans respond to the content fans watch and more. We use the understanding this gives us to help our clients grow. Grow their audiences and grow their revenues - both direct to consumer and business to business revenues.

Our content team connects brands with audiences through compelling storytelling predominantly through social media and advises our clients on areas of content Performance. We look after an amassed community of over 600 million followers across some of the biggest sports organisations in the world. Our award-winning in-house team spans Strategy Insights Studio and Production.

This is a fantastic opportunity for a smart dynamic and ambitious person interested in working for sports most exciting agency at our London office.

Following a series of client wins were looking for someone to come in and support our content strategy team a cross-business function of strategists and creatives. Youll help us continue to define what great looks like in owned content strategy - across websites and apps and how operated social platforms support them - for some of the biggest sports rightsholders in the world.

Youre a midweight content strategist ideally with a mix of agency and publisher or platform experience. You understand content ecosystems - not just how content is made but how it moves audiences and what makes it appealing to users. Youre comfortable dipping between editorial thinking and product experience and know what makes great platforms sticky.

What youll be doing:

Content and Editorial Strategy

Helping define the role of content across operated and owned digital/social platforms - from article formats and video output to personalised feeds and other compelling digital products.

Working with teams to build persistent content experiences - not just one-off campaigns - that encourage repeat visits registrations or deeper interaction.

Shaping editorial propositions that sit across social websites apps and OTT products

Analysing what makes audiences move - from social to site or app to action - and supporting strategies that align to business goals like sign-up watch and retention.

Helping frame the value exchange about what users expect from owned spaces and how to communicate that to dissenting stakeholders.

Working with our insights team to ask questions they might not have thought of - and make better decisions based on how content is performing and how users interact with it.

Must Haves:

Experience developing content strategy for digital and social platforms with a clear point of view on what makes content valuable usable and discoverable.

A good perception on what and why content should be gated on owned channels versus made available for free across social channels.

An editorial mindset - you understand narrative and structure how and why those elements shape user experiences.

A good understanding of how social and search drives behaviour and how to design owned spaces that capitalise on that interest.

Curiosity about how users behave - and a desire to help shape experiences that reflect those patterns and expectations.

An interest in consumer behaviour and cultural trends using these to shape innovative strategies.

While experience working at a sports rightsholder agency or publisher is not required a demonstrable understanding of the role that sport plays in peoples lives and a passion for sport is.

Required Experience:

Contract