KIRI Senior Brand Manager (retail and out of home)
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Job Location:
Monthly Salary:
Posted on:
01-09-2025
Vacancies:
1 Vacancy
Job Summary
The Bel Group is a major player in the food industry through portions of dairy fruit and plant-based products and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow Kiri Babybel Boursin Nurishh PomPotes and GoGo squeeZ as well as some 30 local brands. Together these brands helped the Group generate sales of 3.74 billion in 2024.
Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process Then Bel is made for you!
Are you bold pragmatic and determined Do you want to contribute to the transformation of an international agri-food company Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!
#IWorkForAllForGood
MAIN DUTIES
Within theKIRI Global Brand Team you will contribute to the innovation and renovation strategy of the brand (topline & bottomline) at worldwide level.
You will contribute to define KIRIs 5-year business plan building innovation strategy & fueling the pipeline with a specific focus
on Out of Home as a key engine of innovation.
on the key countries you will work with (Europe Middle-East & Southeast Asia)
You will contribute to reaching 6.5% Bel innovation rate.
You will report to the Global Head of Kiri innovation and manage 2 people
DETAILED RESPONSIBILITIES
Market dynamics
Understand consumer customers and operators needs and category in key markets
Understand business challenges & opportunities of the Key countries you will work with
Benchmark products against key competitors and inspiring brands
Recommend new business opportunities based on strong insights
Portfolio & brand strategy
Contribute to the brand strategic plan in collaboration with the major local markets
Inspire and co-build w/ countries the portfolio strategy on the ranges you oversee
Define the innovation pipeline for the brand in collaboration with our local markets (retail & out of home)
Collaborate w/ global OOH team to meet Bel OOH ambition
Consolidate co-branding and partnering executions and continuously improve execution
Positive inno-reno
Lead cross-functional inno-reno projects to ensure on time and in full delivery as planned in the Brand business plan by a customer-first mindset and by building a strong partnership with SI R&D and plant teams
Get key countries full commitment to ensure project execution
Validate stage gates resource allocations and project shifts in Brand Development committees.
Challenge and approve innovation & renovation countries requests ensuring the strategic relevance of the requests always encouraging possible synergies and guaranteeing the P&L outcomes
Manage innovation budget (consulting design agencies research agencies) for your scope
Team management
Manage 1 junior brand manager and 1 intern
Assign projects and missions to upskill the team
Provide regular feedbacks on performance and identify room for improvement
Build robust Individual Development Plan with trainings along the year
Foster a culture of innovation
WHAT BEL GIVES YOU:
- an international French family-owned group
- a positive responsible and profitable growth model with strong CSR commitments
- iconic brands
- skills development: strategic thinking business development market knowledge ability to drive and influence projects people management
- growth opportunities across functions and geographies
- hybrid work model incl. 2 days working from home
- CSE (comit Social et Economique) restaurant on premises cheese bar
PROFILE
Minimum business or marketing bachelors Degree required
mini 7 years of experience in CPG marketing or brand management
experience in Out of Home is a plus
at least 3 years leading innovation/product development cross-functional projects from concept to Return of Experience
SPECIFIC SKILLS OR QUALIFICATIONS
Leadership skills
Strong leadership skills: Drive and accelerate transformation Dare to innovate Unconditional collaboration Demonstrate agility and resilience
Positive and solution-oriented
Strong project management skills: engage collaborate challenge
Ability to manage complexity (number of projects and/or countries)
Business & marketing skills
Knowledge of product value drivers (nutrition CSR )
Strong data processing skills especially in the context of strategic category retailer competitive and consumer insights (Nielsen/IRI preferred) as well as P&L forecast and management
Knowledge of Out Of Home specificities is a plus
Language skills
You are fluent in English and French
If you think that this job is for you please click now on the button Apply. The recruitment team of your site will contact you very soon.
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
