Marketing Specialist
Marketing Specialist
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Job Description
Position Summary
The Sector Marketing Specialist will play a critical role in developing Material research business growth strategy with marketing plan implementation. Development of planning metrics for the business development sales funnel investment- and marketing projects. Ensuring optimal use of resources and resources and in the event of planning deviations the initiation of appropriate countermeasures. He or she will lead the planning and implementation of assigned projects new product launch related key marketing campaigns and marketing events in the Sector and will also be involved in application development activities. Definition prioritization and monitoring of all activities based on marketing metrics.
Main Tasks
1. Collect market intelligence to support business strategy formulation and daily operational decisions
2. Leverage internal and external resources to provide segment-level insights and for strategic consulting on marketing strategy and can initiate segment marketing programs
3. Work with sales team on segments marketing programs delivery with clear metrics
4. Routine communicate and collaborate with global marketing teams to drive a thorough understanding of market opportunities value proposition development and global resources localization
5. Continuously monitoring and analyzing industry trends and customers activities
6. Understand and describe the jobs and requirements of our customers (Job-to-be-done) for the respective market
7. Conduct makert-/sector analyses
8. Development of growth strategies for the supervised markets
9. Development of marketing material and campaigns covering the portfolio for relevant markets
10. Participation in strategy and roadmap planning (products solutions and applications)
11. Perform other duties as required
Requirements
Education
Masters degree or above in material science related descipline PhD is a plus
Experience
Minimum 2 years of marketing experience or pre-sales technical support mixed experience in raw material industry new material energy material or Material science analysis instruments industry with EM/FIBSEM experience
Other skills
1. Proficiency in understanding analyzing and summarizing comprehensice and complex technical market and research information / data
2. Proven project managements skills and results orientation
3. Ablility to build up collaborative relationship with key stakeholders and cross-functional teams even often with the global team communication
4. Excellence in written and verbal communication both Chinese and English
5. Self motivator with the ablity to work under pressure
6. Proficient in PowerPoint and Excel
Your ZEISS Recruiting Team
Required Experience:
Unclear Seniority
Employment Type
Full-Time
