Media Planner - Digital

Description

• BeExtraordinarybyLeading CollectivelytoInspire transformational Creativity.
• Create anOpenenvironment byBalancing People and Client ExperiencesbyCultivating Trust.
• LeadOptimisticallybyChampioning Growthand DevelopmenttoMobilize the Enterprise.

EssenceMediacom is a brand of WPP Media the worlds largest media investment company and are a part of fact we are responsible for one in every three ads you see globally. We are currently looking for a Media Planner - Digital to join us.In this roleyou will be responsible for all tasks and client service activities associated with an assigned brand/account.

Reporting of the role

This role reports to the Associate Business Director - Digital

3 best things about the job:

1. A competitive yet fun environment that combines the best of being excellent mediaplannersof creative media thinking and at the same time being part of the largest media company in the world.
2. Opportunity to learn and create leading work working alongside specialist departments who are evolving experts in the field.
3. Be an expert hybrid planner in both traditional and digital mediums.

In this role your goals will be:

In three months:

• Being up to speed with cutting edge proprietary planning tools as well as able to extract and analyze important data; validating our recommendations.
• You would have a pulse of the business category & knowledge of competitive frame.
• Worked on moderate scaled live campaigns
• Have initiated contact with key media partners and understood the baseline of their offerings particularly digital.
• Connected with internal specialist & external stakeholders units to integrate solutions.

In six months:

• Being able to comprehend and apply our proprietary planning framework model in key campaigns.
• You would have landed live; larger scaled campaigns.
• You will have started to build relationships with the key decision makers within the current client portfolio.
• Master a flawless media execution process working alongside various stakeholders.

In 12 months:

• Develop a strong category acumen - from a media and business point of view.
• Identify a pipeline of commercially viable solutions to support our clients goals.
• Create and execute a pipeline of exciting business building ideas which could potentially be industry award winning.

What your day job looks like at Mindshare:

• Develop and maintain media plans.
• Assist Senior Media Planner - Digital in devising digital strategy for brands.
• Review and update purchase orders within the execution framework.
• Ensure that all campaign efficiencies are achieved by analyzing campaigns and recommend tactical changes to maximize campaign performance.
• Interact with media suppliers to work on upcoming opportunities.
• Prepare and update media reports for internal and external stakeholders (i.e. post buys droppage reconciliation PIBs double spotting SOV Tracker).
• Assist Senior Planner - Digital in preparing quarterly semi-annually & yearly reviews.
• Assist Senior Planner - Digital to work with cross function departments/teams as part of the media management process.
• Client servicing on day to day basis.

What you will need:

• Must be a BBA from a reputable university of equivalent.
• Must have an experience of at least 2 years in media/digital/marketing experience.
• Must have strong organizational and numeracy skills
• Flexibility and able to work under pressure.
• Proficient in MS Excel.
• Respect hierarchy and follow a complete chain for assignments.
• Excellent personal/organizational management.
• Able to set and meet multiple demands within challenging deadlines.
• Excellent interpersonal skills ability to communicate effectively at all levels internally and externally formally & informally.