About Us: Paytm is Indias leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India Paytm builds technologies that help small businesses with payments and commerce. Paytms mission is to serve half a billion Indians and bring them to the mainstream economy with the help oftechnology.
About the Role
We are seeking an experienced Performance Marketing Manager to lead large-scale campaigns across Google Ads and Meta Ads for fintech travel and lending verticals. The ideal candidate will have proven expertise in managing high-growth campaigns and driving performance across acquisition engagement and conversions.
Key Responsibilities
Campaign Management
- End-to-end ownership of Google (ACI/ACE Search YouTube Display) and Meta Ads campaigns
- Drive user acquisition lead generation and transaction growth across app & web
- Optimize campaigns for CPI CAC ROAS LTV and reduce drop-offs
Analytics & Measurement
- Set up track and optimize campaigns using GA4 Firebase Appsflyer
- Deep-dive into funnel & cohort analysis
- Build performance dashboards for weekly/monthly business reviews
Cross-Vertical Marketing
- Scale fintech app campaigns (UPI merchant lending personal loan)
- Run Travel acquisition & booking campaigns for both web & app
- Optimize creative messaging across different verticals
Stakeholder Management
- Collaborate with product design and business teams
- Share insights & recommendations with leadership
- Mentor junior team members
Requirements :
- 68 years of experience in performance marketing with focus on Google & Meta ads.
- Strong expertise in Google Ads and Meta Ads
- Hands-on experience with Appsflyer
- Proven track record in fintech travel and lending campaigns is preferred
- Strong analytical mindset; Excel/SQL/BI tool exposure
- Understanding of web-to-app campaigns & cross-device tracking is preferred
- Exposure to remarketing and funnel optimization strategies is preferred
Education: Any graduate
What We Offer
- Opportunity to lead paid acquisition for multiple high-growth verticals
- Ownership of high budget Google & Meta budgets
- Exposure to leadership product and analytics teams
- Competitive pay & fast-paced work environment
Why join us:A collaborative output-driven program that brings cohesiveness across businesses through technology Improve the average revenue per user by increasing the cross-sell opportunities A solid 360 feedback from your peer teams on your support of their goals Respect that is earned not demanded from your peers and manager.
Compensation:If you are the right fit we believe in creating wealth for enviable 500 mn registered users 21 mn merchants and depth of data in our ecosystem we are in a unique position to democratize credit for deserving consumers & merchants and we are committed to it. Indias largest digital lending story is brewing here. Its your opportunity to be a part of the story!
Performance Marketing (Google & Meta) - Assistant Manager
