Creative Strategist (Social Media)

At Ello our mission is simple and urgent: to maximize the potential of every child everywhere.

Were building the worlds first AI teacher to close that gap: one that listens speaks adapts and inspires just like the best human educators.

Our first product Read with Ello is already helping tens of thousands of kids each week learn to read. It listens as they read aloud offers support when they stumble and generates magical personalized stories using generative AI. It worksand kids love it.

Now were scaling that success into something even bigger: a complete AI teacher for all children. Were building a real-time learning platformone that combines language speech and memory to power personalized interactive education for kids worldwide. Were moving fast: we ship weekly test directly with kids and families and push the boundaries of what AI can do in education.

With the resources of the worlds top investors and the heart of a public benefit corporation were here to revolutionize how children learn globally. Featured on TIMEs Best Inventions and Fortunes Change the World Ello is a small mission-driven team taking on one of the most important challenges of our time: to democratize education.

About the Role

Were looking for someone excited to craft a distinctive Ello voice and social strategy rooted in storytelling emotion and originality. This means rising above the noise to create work that deepens our brand.

This isnt a traditional manage the calendar role. Youll be responsible for creating strategy around original high-quality content that resonates with parents kids and educators content people want to share save and talk about.

Responsibilities include:

• Experiment across platforms (Instagram TikTok YouTube Shorts X LinkedIn) to identify where we can deliver the highest-impact narratives.

• Partner with our growth design and product teams to translate Ellos mission and breakthroughs into compelling highly shareable moments.

• Lead end-to-end content production: concepting scripting shooting editing publishing and measuring. You will be empowered to create original content of your own design as well as taking raw assets (photo video) from partnerships and other parts of the business and transforming them into powerful posts.

• Build a deep understanding of our community parents kids and educators and create content that connects authentically with them.

• Analyze performance to double down on what resonates but prioritize depth and value over vanity metrics.

• Capitalize on our exciting upcoming partnerships with top celebrities and pro athletes to deliver powerful engaging content

• Based on your interests and strengths theres also the option to go beyond social and get involved in other high-impact areas of the funnel within this role from lifecycle marketing and email campaigns to landing pages onboarding flows and new user experiments.

Who You Are

• Creative Storyteller You have a sharp editorial sense and can turn complex ideas into emotional compelling narratives.

• Strategic & Original You dont just chase trends; you create unique cultural moments that stand out in noisy feeds.

• Hands-On Maker Youre comfortable rolling up your sleeves to film edit and produce not just delegate.

• Data-Informed Not Data-Led You use metrics to guide but your instinct for what will resonate comes first.

• Scrappy Experimenter You thrive in ambiguity love trying new formats and quickly iterate to find breakthroughs.

• Passionate About Learning You care deeply about education reading and helping kids thrive.

Qualifications

• 25 years of experience creating high-impact social content ideally for a consumer brand publisher or creator.

• A portfolio that demonstrates exceptional taste creativity and originality.

• Experience with short-form video visual storytelling and multi-platform strategies.

• Proven ability to take a story from idea script shoot edit publish end to end.

• Strong copywriting skills and a natural feel for tone and voice.

• Familiarity with performance metrics but focused on quality not just quantity.
  

Why Join Ello

• Be part of a mission-driven company shaping the future of literacy and education.

• Work alongside a passionate ambitious and collaborative team.

• Build something original bold and lasting not just more noise in the feed.

• Competitive salary generous equity and great benefits.

At Ello we view diversity as a moral imperative and a competitive advantage. We do not discriminate on the basis of race religion skin color national origin gender sexual orientation age marital status veteran status or disability status. We plan and structure our interviews to directly assess skills and experience. If you need any accommodations throughout the interview process please reach out to