Paid Media Specialist
Paid Media Specialist
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Salary Not Disclosed
1 Vacancy
Job Description
Are you a data-driven strategist who thrives on turning advertising spend into measurable ROI
Do you excel at running multi-channel paid campaigns balancing creative testing with disciplined analytics
Are you motivated by bringing clarity accountability and efficiency to marketing budgets that directly fuel firm growth
Final question: When faced with a challenge do you get excited or run away
** IMPORTANT: TO APPLY **
If you have any questions please email only.
- Please do not reach out through our websites contact information (telephone email or web chat) or via direct messaging on any social media platform.
To Apply: Submit your application by clicking the Apply button and applying on the Crisp Recruit page that opens.
**RECRUITERS DO NOT CONTACT**
Craig Kelley & Faultless LLC is a respected Indiana-based plaintiff firm with decades of experience representing clients in personal injury trucking accidents and wrongful death cases. Known for our results-driven advocacy and growth-oriented approach we combine compassionate client service with the operational discipline required to manage high-stakes litigation.
Marketing has long been central to our expansion and we are committed to ensuring that every dollar works harder. Our collaborative team includes content creators video producers and graphic designers supported by outside partners for video and SEO.
We are now seeking a Paid Media Specialist who will bring analytics reporting and ownership to this investment transforming ad spend into actionable insights and better outcomes for both the firm and the clients we serve.
As a Paid Media Specialist at CKF you will take full ownership of planning placing optimizing and reporting on paid campaigns across Facebook X LinkedIn Instagram Tiktok and YouTube. You will bring clarity and accountability to our marketing spend by producing weekly reports running A/B tests and ensuring content calendars are executed with precision.
What youll do:
Campaign Management & Optimization
- Place manage and optimize paid ads across Facebook X LinkedIn Instagram Tiktok and YouTube.
- Run ongoing A/B testing to improve targeting creative timing and spend allocation.
- Monitor campaign performance daily and recommend real-time adjustments.
Reporting & Analytics
- Produce weekly reports that clearly show whats working what isnt and where spend should be adjusted.
- Track KPIs such as cost per lead cost per case and overall ROI.
- Translate analytics into actionable recommendations for leadership.
Collaboration & Coordination
- Own the social media posting calendar ensuring content is scheduled published and tracked.
- Partner with internal teams (content writer video staff graphic designer) to align campaigns with firm messaging.
- Coordinate with outside vendors (Crisp for video/ads Consult Webs for SEO/website) to integrate strategies.
Strategic Value & Growth
- Identify wasted ad spend and propose strategies for efficiency.
- Serve as the single point of ownership for paid media bringing discipline and accountability in-house.
- Support leadership with insights that help the firm grow smarter not just bigger.
What were looking for:
- Paid Media Expertise: 3 years managing multi-channel paid campaigns (Facebook X LinkedIn Instagram Tiktok and YouTube). Strong track record of delivering measurable ROI.
- Analytical Mindset: Confident pulling and interpreting data not just receiving reports. Skilled in building and explaining dashboards.
- Detail-Oriented: Precise in campaign execution scheduling and reporting. Comfortable managing multiple platforms simultaneously.
- Collaborative Spirit: Strong communicator who works well with both creative teammates and external vendors.
- On-Site Commitment: Preference for candidates willing to work on-site for accountability and close collaboration.
- Growth-Oriented: Excited to expand into a future leadership role (e.g. Marketing Manager) as the department scales.
Why you should work here:
- Immediate Impact: Your work will directly improve ROI on a $100K ad budget and strengthen the firms marketing performance.
- Growth Path: This is a newly created role with room to expand into broader digital marketing leadership.
- Collaborative Team: Join a hands-on Managing Partner experienced COO and a creative marketing team invested in your success.
- Firm Culture: Fast-paced team-oriented and results-driven with a focus on smarter not harder growth.
Additional Perks:
- Health vision and dental insurance at a discounted rate
- Disability and life insurance fully paid by firm
- 401(k) retirement plan with company match
- Paid vacation personal/sick days and holidays
- Free parking in a beautiful office environment
Craig Kelley & Faultless LLC is building a marketing function that values analytics accountability and results. This is more than just a job its a chance to take ownership of a six-figure advertising budget bring measurable clarity to marketing performance and directly influence the growth of one of Indianas leading plaintiff firms.
If you are a data-driven strategist who thrives on solving problems driving efficiency and turning numbers into meaningful outcomes we want you on our team. Here your expertise wont just be valued it will be visible at the leadership level and celebrated across the firm.
Were all about working hard and staying the spirit of humble bragging here are some of our awards and accolades:
All attorneys at the firm have been recognized by Supers Lawyers and/or Rising Stars.
David has been recognized in Top 50: Indiana Super Lawyers since 2023.
CKF was named a Tier 1 firm in Indianapolis for Personal Injury Litigation Plaintiffs in the 2025 edition of Best Law Firms for 5 consecutive years.
David Craig and Scott Faultless are two of the four attorneys in Indiana that are Board Certified in Truck Accident Law by the National Board of Trial Advocacy.
David and Scott chair the annual Winning Truck Wreck Cases Seminar.
David is the author of two bestselling books Semitruck Wreck: A Guide for Victims and Their Families and Its Never Been Easier to Hire the Wrong Attorney.
David is the host of the podcast After the Crash.
Required Experience:
Unclear Seniority
Employment Type
Full Time
