Ready to build the future with AI

At Genpact we dont just keep up with technologywe set the pace. AI and digital innovation are redefining industries and were leading the charge. Genpacts AI Gigafactory our industry-first accelerator is an example of how were scaling advanced technology solutions to help global enterprises work smarter grow faster and transform at scale. From large-scale models to agentic AI our breakthrough solutions tackle companies most complex challenges.

If you thrive in a fast-moving innovation-driven environment love building and deploying cutting-edge AI solutions and want to push the boundaries of whats possible this is your moment.

Genpact (NYSE: G) is anadvanced technology services and solutions company that deliverslastingvalue for leading enterprisesglobally.Through ourdeep business knowledge operational excellence and cutting-edge solutions we help companies across industries get ahead and stay ahead.Powered by curiosity courage and innovationour teamsimplementdata technology and AItocreate tomorrow today.Get to know us atand onLinkedInXYouTube andFacebook.

Inviting applications for the role of Manager Audience Segmentation!

Responsibilities

We are looking for a detail-oriented Senior Segmentation Analyst who can be an expert in the data. Bringing to life member experience strategies personalization and test and learn strategies.

Work with cross functional partners across the business teams marketing analytics digital marketing ops IT digital and creative to gather and refine requirements make recommendations on audience approach build implementation strategies execute and deliver flawless cross channel campaigns.

Determine the optimal audience and data approach depending on campaign and channel requirements testing strategies and data availability. Ensuring consistent member experience across channels.

Leverage a combination of Adobe campaign and programming to execute cross channel journey workflows and deliver audiences and personalization data across channels. Including audience build testing implementation offer details data needed for personalization channel outputs and close the loop with output for analytics tool.

Maintain campaign documentation and workflows with extreme attention to detail. Ensuring final details and implementation strategy are up to date.

Work with internal channel partners vendors and 3rd party partners to test and implement data/audience delivery new functionality and optimizations.

Collaborate with IT to test and implement new data and functionality within Adobe Campaign.

Partner with analytics to test new models.

Experience in project management and database marketing; retail industry experience a plus.

An understanding of direct mail email push SMS and digital marketing

Expert level knowledge of Adobe Campaign. Experience in multiple CRM systems a plus.

Ability to leverage JavaScript coding directly in Adobe Campaign workflow steps to perform complex data manipulations or conditional logic when needed.

Expertise with at least one data/analytics programming language to pull datasets from enterprise data warehouse (e.g. SQL/SAS/R/Python)

Experience with developing implementation strategies for complex test designs.

Strong analytic and critical thinking skills.

An extreme sense of responsibility to protect customer data

Ability to prioritize and accomplish multiple tasks within established timeframes.

Extreme attention to detail and strong sense of QA and validation steps to implement in order to deliver with complete accuracy.

Strong communication skills a must

Qualifications we seek in you!

Minimum Qualifications

Bachelors degree in information systems Marketing Business Analytics or a related field

Experience in project management and database marketing; experience in the retail industry is a plus

Proficiency in Adobe Campaign; experience with multiple CRM systems is advantageous

Strong knowledge of direct mail email push SMS and digital marketing channels

Hands-on experience using JavaScript within Adobe Campaign workflows for complex data manipulations

Proficiency in at least one data/analytics programming language (e.g. SQL SAS R or Python)

Demonstrated experience in developing and implementing complex test strategies

Strong analytical thinking and problem-solving skills

Exceptional attention to detail and a rigorous approach to quality assurance and validation

Deep understanding of customer data privacy and protection

Excellent organizational and time management skills with the ability to handle multiple priorities

Strong communication and collaboration skills

Proficient in Microsoft Excel PowerPoint and Word; experience with is a plus

Why join Genpact

• Lead AI-first transformation Build and scale AI solutions that redefine industries

• Make an impact Drive change for global enterprises and solve business challenges that matter

• Accelerate your careerGain hands-on experience world-class training mentorship and AI certifications to advance your skills

• Grow with the best Learn from top engineers data scientists and AI experts in a dynamic fast-moving workplace

• Committed to ethical AI Work in an environment where governance transparency and security are at the core of everything we build

• Thrive in a values-driven culture Our courage curiosity and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress

Come join the 140000 coders tech shapers and growth makers at Genpact and take your career in the only direction that matters: Up.

Lets build tomorrow together.

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race color religion or belief sex age national origin citizenship status marital status military/veteran status genetic information sexual orientation gender identity physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity customer focus and innovation.
Furthermore please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a starter kit paying to apply or purchasing equipment or training.