Senior Marketing Specialist - Hybrid -Supplemental
Senior Marketing Specialist - Hybrid -Supplemental
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Job Description
The Senior Marketing Specialist will partner with the Marketing Manager and/or Director to build marketing plans and will take an active leadership role across Mayo Clinic to understand business objectives and build marketing strategies and plans to support those objectives. Will include the strategic evaluation and execution of marketing activities which may include advertising collateral development digital marketing content creation/assessment and event management. The individual will drive implement monitor and measure results of marketing activities to advance Mayo Clinics mission strategic plan and business objectives. The Senior Marketing Specialist will provide expert strategic marketing consultation and guidance to various clients and will lead through influence without direct reporting relationships. Manages complex and cross-functional projects through entire project life cycle from project concept through launch to achieve objectives and measures results. Serves as a role model for others and represents Mayo Clinic internally and externally. Proactively seeks opportunities to build and improve positive relationships with colleagues leaders and experts. Evaluates analyzes and develops marketing strategies based on target audiences market research and business plans and continually assesses consumer and business needs to ensure marketing plan alignment. Develops deep understanding of target audience needs and is an advocate for developing products and services in line with those audience needs. Conveys confidence clarity and transparency in communications with stakeholders and leaders and will represent marketing on key institutional committees. Proactively contributes to business planning marketing planning and strategy development. Leads teams and provides leadership to others including contractors and third parties to deliver flawless execution. May have budget oversight accountability and reporting.
Qualifications
A bachelors degree in a related field which may include liberal arts business marketing healthcare or similar field plus 5 years professional experience in marketing or a related field. Or a masters degree in a related field (MBA preferred) with 3 years professional experience in marketing or a related field. Strong academic performance required. Business acumen including proven expertise in creating marketing strategies based on business objectives. It is preferred if experience includes work with a major brand. Requires strong leadership problem solving critical thinking active listening quantitative skills persuasive oral and written communication project management presentation and interpersonal skills. Proven execution ability including digital marketing experience. Must be able to work effectively in a consensus-style and collaborative environment that expects and promotes teamwork. Must be comfortable in a fast-paced changing environment and have experience in effectively meeting deadlines on-time with a quality product. Must possess high personal motivation supporting a strong work ethic flexibility and creativity. Must possess the ability to inspire trust and confidence and maintain a high degree of professionalism and confidentiality. Must be able to work independently and collaboratively to prioritize and drive forward multiple projects. Must require experience working with target audiences market research and competitive landscape evaluation. May require experience with marketing automation. Will require experience with understanding data surfacing trends and working with digital and advertising channels. Has a positive influence on others. Position requires occasional travel and the flexibility to work weekends and evenings as necessary.
The preferred candidate will possess business acumen including proven expertise in creating marketing strategies based on business objectives. It is preferred if experience includes work with a major brand. Prefer candidate with strong leadership problem solving critical thinking active listening quantitative skills persuasive oral and written communication project management presentation and interpersonal skills. Proven execution ability including digital marketing experience. Candidate needs to be able to work independently and collaboratively to prioritize and drive forward multiple projects. Prefer experience working with target audiences market research and competitive landscape evaluation. Preferred experience with Google Ads email development and deployment. May require experience with marketing automation. Must be able to work effectively in a consensus-style and collaborative environment that expects and promotes teamwork. Must be comfortable in a fast-paced changing environment and have experience in effectively meeting deadlines on-time with a quality product. Must possess high personal motivation supporting a strong work ethic flexibility and creativity. Must possess the ability to inspire trust and confidence and maintain a high degree of professionalism and confidentiality. Will require experience with understanding data surfacing trends and working with digital and advertising channels. Position requires occasional travel and the flexibility to work weekends and evenings as necessary.
This vacancy is not eligible for sponsorship/ we will not sponsor or transfer visas for this position. Also Mayo Clinic DOES NOT participate in the F-1 STEM OPT extension program.
Required Experience:
Senior IC
Employment Type
Part-Time
