Senior Marketing Manager

The Opportunity

Youll be joining a high-impact global marketing team that knows how to deliver results. Weve built a proven demand generation program that consistently fuels Flywires growth and now were ready to take it to the next level. We work at the intersection of creativity data AI and automation and we move fast. As a team we collaborate closely challenge each other and celebrate wins together while keeping our focus on driving measurable results for the business.

As part of Flywires B2B marketing team the Senior Marketing Manager will own the strategy execution and performance of demand generation programs that fuel pipeline growth and support global go-to-market goals. This senior-level role is for an experienced marketer who can think strategically turn plans into action and take full ownership of results. Youll step into a proven demand generation engine with the opportunity to make your mark by optimizing innovating and scaling it to the next level this isnt a start-from-scratch role.

As our Senior Marketing Manager youll partner closely with cross-functional teams to design and deliver high-impact campaigns that showcase the value of Flywires invoice-to-cash software to target audiences. Your ability to blend creativity data AI and operational discipline will be key to generating measurable pipeline growth and reinforcing Flywires position as a market leader. 

What Youll Be Doing

• Lead the strategy and roll up your sleeves on the execution of inbound and outbound demand generation programsonline and offlineincluding paid and organic media SEO and GEO and multi-channel campaigns that bring in a steady stream of qualified leads.
• Oversee and fine-tune high-performing inbound marketing channels including SEO to boost visibility attract the right audiences and turn interest into action.
• Keep a close eye on campaign results using data to spot opportunities improve conversion rates and get the most out of every dollar spent.
• Manage and continually improve Google Ads campaigns to sharpen targeting increase efficiency and deliver better outcomes.
• Work with internal teams and trusted agencies/vendors to create content and messaging that speak directly to the needs of each audience and stage of the buyer journey.
• Bring a genuine curiosity for AI testing and applying new tools to grow lead volume improve quality personalize outreach and make campaigns run smarter.
• Collaborate with cross-functional teams to launch well-coordinated campaigns that make a measurable impact on Flywires growth.

Qualifications :

What were looking for

• 7 years of B2B marketing experience ideally in SaaS or technology with a track record of leading successful demand generation programs
• Proven ability to grow pipeline through creative multi-channel campaigns (both online and offline)
• Comfortable working with marketing technology like HubSpot Marketo Salesforce and SEO tools
• Genuine interest in exploring and applying AI to marketing and experience using it to improve content personalization targeting and campaign results
• Skilled at navigating global organizations and collaborating across multiple teams functions and time zones
• Strong project management skills with experience guiding cross-functional initiatives from start to finish
• Data-driven mindset with a history of using insights to make smart marketing decisions and improve performance

Key Success Metrics

• Growth in marketing-generated revenue 
• Improved campaign ROI and conversion rates across channels
• Demonstrated adoption and measurable impact of AI-driven lead generation tactics

If youre ready to combine creativity data AI and operational excellence to tell the Flywire story and accelerate growth wed love to hear from you.
 

Additional Information :

What We Offer:

• Competitive compensation including Restricted Stock Units 
• Employee Stock Purchase Plan (ESPP)
• Flying Start - Our immersive Global Induction Program 
• Work with brilliant people that will keep you on your toes learn more about their journeys by checking out #InsideFlywire on social media
• Dynamic & Global Team (we have been collaborating virtually for years!)
• Wellbeing Programs (Mental Health Wellness) with Global FlyMates 
• Be a meaningful part in our success - every FlyMate makes an impact
• Competitive time off including FlyBetter Days to volunteer in a cause you believe in and Digital Disconnect Days!
• Great Talent & Development Programs

Submit today and get started!

We are excited to get to know you! Throughout our process you can expect to meet with different FlyMates including the Hiring Manager Peers on the team the VP of the department and a skills assessment. Your Talent Acquisition Partner will walk you through the steps and be your go-to person for any questions.

The US base salary range for this full-time position is $114000 - $132000 plus restricted stock units and benefits. Our salary ranges are determined by role position level and location. The range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range individual pay is determined by work location and several other factors including job-related skills experience relevant education and training. Your Talent Acquisition Partner can share more about the specific salary range for your preferred location during the hiring process.

Flywire is an equal opportunity employer. With over 30 nationalities across 12 different offices and diversity and inclusion at the core of our people agenda we believe our FlyMates are our greatest asset and were excited to watch our unique culture evolve with each new hire.

Flywire is an equal opportunity employer.

#LI-Hybrid

Remote Work :

No

Employment Type :

Full-time