Brand Communication and Strategy Manager
Brand Communication and Strategy Manager
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Job Description
Job Description:
Brand & Communication Strategy Development with Quality Stewardship
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Co-develop brand positioning communication frameworks and content strategies in alignment with the brand vision.
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Own the translation of strategy into creative briefs messaging guidelines and storytelling structures.
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Review all communication assets-verbal and visual-for alignment consistency tone accuracy and strategic intent before deployment.
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Act as the final filter for quality assurance ensuring every brand output meets high creative and strategic standards.
Cross-functional Collaboration
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Work closely with the brand team to shape communication that reflects strategic objectives.
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Act as a bridge between the brand strategy and the creative execution process.
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Deliver clear structured briefs and provide continuous feedback to ensure the creative output meets strategic and brand goals.
Consistency Across Touchpoints
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Ensure the brands messaging and visual identity remain consistent across all touchpoints-digital print social spatial and more.
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Conduct internal QA checks across design and content to verify tonal visual and brand accuracy.
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Maintain and enforce brand guidelines during asset development and rollout.
Communication Performance Monitoring
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Track the effectiveness of communication initiatives and campaign performance.
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Analyse engagement and outcome data to refine messaging and execution strategies.
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Document learnings post-campaign to guide future brand communication improvements.
Research
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Conduct research on category trends audience preferences and communication formats.
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Integrate relevant observations and benchmarks to strengthen communication output and creative direction.
Employment Type
Full-time
