Senior Manager, Brand Strategy & Innovation â Brand Advantages
Senior Manager, Brand Strategy & Innovation â Brand Advantages
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Salary Not Disclosed
1 Vacancy
Job Description
Position Summary
Visas Global Brand Team is seeking an experienced and strategic Senior Manager to join our Global Marketing organization focusing on strengthening Visas Brand Value for both consumers and clients. This pivotal role will drive the development and management of our global brand claims strategy positioning Visa as a leader in security acceptance and trust. The Senior Manager will spearhead key FY26 initiatives that support our Security strategy shape compelling value propositions and unlock new opportunities to showcase Visas superiority in the marketplace. Effectively embedding Visas brand advantages in consumer advertising is a key lever for marketing to be able to deliver on the four strategic imperatives of Visas 2030 Strategy.
Essential Functions
- Brand Claims Center of Excellence
- Maintain and enhance a centralized global repository of brand claims spanning initiatives audiences and regions.
- Lead the development and refinement of claims that deliver on the Security brand promise.
- Manage the risk assessment process for all brand claims ensuring adherence to legal regulatory and corporate guidelines.
- Enable Regional implementation and campaign performance
- Claims Development & Delivery
- Develop and launch new differentiated claims for strategic focus areas including: Affluent Non-Card Innovation Products and B2B Solutions
- Partner cross-functionally with Legal Product Regional and Creative teams to ensure claims are substantiated relevant and globally scalable.
- Package substantiated claims in clear actionable formats for internal and external stakeholders including support for legal approvals
- Audience Testing & Insights
- Design and execute qualitative and quantitative testing programs to validate claim effectiveness across key consumer and client segments.
- Identify and integrate robust comparative data points to reinforce Visas superiority especially in security
- Collaborate with Insights & Analytics teams to test brand claims ability to lift relevance preference and motivation to choose Visa.
- Leverage insights to refine messaging and inform go-to-market strategies.
- Client & Investor Brand Strength
- Develop a new approach to demonstrate Visas brand strength for clients and investors utilizing BERA and other independent data sources.
- Articulate Visas macro brand narrative and highlight value levers across the cardholder lifecycle.
- Create compelling data-driven storytelling for RFPs renewals and sales enablement materials
This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.
Qualifications :
Basic Qualifications
8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters MBA JD MD) or 2 years of work experience with a PhD
Preferred Qualifications
9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters MBA JD MD) or 3 or more years of experience with a PhD
Bachelors degree in Marketing Communications Business or related field MBA or advanced degree preferred.
7 years of progressive experience in global brand strategy brand marketing or related fieldfinancial services or technology experience strongly preferred.
Proven track record in brand claims development substantiation and competitive positioning.
Strong analytical skills and experience leveraging data to inform strategy and storytelling.
Experience in managing cross-functional teams and global initiatives.
Excellent communication and stakeholder management skills with ability to influence at all levels.
Highly organized detail-oriented and adept at managing multiple complex projects simultaneously.
Familiarity with brand measurement tools e.g. BERA and audience research methodologies a plus.
Additional Information :
Work Hours: Varies upon the needs of the department.
Travel Requirements: This position requires travel 5-10% of the time.
Mental/Physical Requirements: This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk communicate in person and by telephone frequently operate standard office equipment such as telephones and computers.
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law including the requirements of Article 49 of the San Francisco Police Code.
This position is not eligible for sponsorship.
U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 149900.00 to 217500.00 USD per year which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge skills experience and addition this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical Dental Vision 401 (k) FSA/HSA Life Insurance Paid Time Off and Wellness Program.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
