Insights and Content Specialist, WEU SA&I
Insights and Content Specialist, WEU SA&I
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Job Description
- Support Business Partners with content development for their clients creating a clear engaging story and maintaining global brand voice and verbal identity
- Identify high-potential accounts and extract relevant data points to support targeted account-based marketing (ABM) strategies.
- Collaborate with sales teams to create and refine target account lists based on strategic priorities and data-driven insights.
- Leverage analytics to uncover each accounts unique needs challenges and opportunities for deeper engagement.
- Translate extracted data into personalized content assets such as thought leadership articles case studies and tailored outreach materials.
- Develop content that addresses account-specific priorities and drives meaningful engagement throughout each stage of the customer journey.
- Create and/or adapt existing content based on sales insight persona and segment
- Identify clients needs and gaps in our content and recommend new topics to help sellers engage with clients and leads
- Assist with insights content knowledge management and retention of content for future use
- Collaborate with sellers pre-sales insights team and designers
Qualifications :
- 1-3 years of relevant work experience; content marketing a plus
- Bachelors degree in business communication marketing or related field
- Strong analytical mind and excellent numerical skills
- Experience producing different types of written content and doing research using multiple sources
- A good understanding of B2B content experience with consumer goods/FMCG (retail/manufacturing)
- Exceptional writing skills in a marketing and communication environment including editing and proofreading
- High attention to detail with strong organizational skills
- Ability to manage multiple tasks in a fast-paced environment
- Excellent written and verbal communication skills in English is a must
- Required software skills: MS Ofce Suite
Preferred knowledge & experience
- Familiarity with B2B marketing or market research
- Knowledge of NielsenIQ data or similar market research tools is a plus
- Experience with CRM software Microsoft Dynamics or PowerBI is a plus
- Fluent in one additional language is a plus
Additional Information :
Our Benefits
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
About NIQ
NIQ is the worlds leading consumer intelligence company delivering the most complete understanding of consumer buying behavior and revealing new pathways to 2023 NIQ combined with GfK bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insightsdelivered with advanced analytics through state-of-the-art platformsNIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100 markets covering more than 90% of the worlds population.
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Our commitment to Diversity Equity and Inclusion
At NIQ we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race color religion sex (including pregnancy sexual orientation or gender identity) national origin age disability genetic information marital status veteran status or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion please visit the Work :
No
Employment Type :
Full-time
Employment Type
Full-time
