Strategic Insights Manager, SA&I WEU
Strategic Insights Manager, SA&I WEU
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Job Description
- Support Business Partners with content development for their clients creating a clear engaging story and maintaining global brand voice and verbal identity
- Plan build and deploy compelling and engaging content for our West Europe SA&I business aligned to business objectives and supporting customer journey
- Analyze and interpret data to discover consumer insights and provide conclusions and recommendations.
- Provide insights and data to support creation of regional and global SA&I gift of content
- Assist in the preparation and customization of presentations for client meetings ensuring materials are informative engaging and tailored to client needs.
- Use storytelling tocreate compelling and engaging presentations
- Create and/or adapt existing content based on sales insight persona and segment
- Identify clients needs and gaps in our content and recommend new topics to help sellers engage with clients and leads
- Work with sales teams to ensure content such as marketing collateral sales tools and event collateral maintains brand voice and drives engagement with SA&I target audience
- Assist with insights content knowledge management and retention of content for future use
- Collaborate with campaign managers insights team and designers
Qualifications :
- Minimum 3-5 years of relevant work experience; content marketing a plus
- Bachelors degree in business marketing or related field
- Strong analytical mind and excellent numerical skills
- Experience producing different types of written content and doing research using multiple sources
- A good understanding of B2B content experience with consumer goods/FMCG (retail/manufacturing)
- Exceptional writing skills in a marketing and communication environment including editing and proofreading
- High attention to detail with strong organizational skills
- Ability to manage multiple tasks in a fast-paced environment
- Excellent written and verbal communication skills in English
- Required software skills: MS Ofce Suite
Preferred knowledge & experience
- Familiarity with B2B marketing or market research
- Knowledge of NielsenIQ data or similar market research tools is a plus
- Experience with CRM software Microsoft Dynamics or PowerBI is a plus
- Fluent in one additional language is a plus
Additional Information :
Our Benefits
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
About NIQ
NIQ is the worlds leading consumer intelligence company delivering the most complete understanding of consumer buying behavior and revealing new pathways to 2023 NIQ combined with GfK bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insightsdelivered with advanced analytics through state-of-the-art platformsNIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100 markets covering more than 90% of the worlds population.
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Our commitment to Diversity Equity and Inclusion
NIQ is committed to reflecting the diversity of the clients communities and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce measurement and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer making decisions without regard to race color religion gender gender identity or expression sexual orientation national origin genetics disability status age marital status protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: Work :
No
Employment Type :
Full-time
Employment Type
Full-time
