Manager â Partnerships and Card Loyalty Programs
Manager â Partnerships and Card Loyalty Programs
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Job Description
Reporting to the Director Co-Brand and Loyalty Partnerships the Partnerships Manager is responsible for managing relationships with various partners including the credit card issuer as part of the Transat loyalty program. He is responsible for implementing optimizing and monitoring all aspects of the customer journey for cardholders including value proposition acquisition engagement and renewal.
Responsibilities:
Partnership management
- Manage day-to-day relationships with key loyalty partners.
- Serve as the point of contact for complex partner issues ensuring the highest level of satisfaction and collaboration.
- Coordinate joint planning governance and performance activities.
- Ensure contractual compliance and commercial alignment between both parties.
- Participate in partner onboarding
Value proposition development
- Define and evolve exclusive benefits for cardholders (accelerated accumulation priority access partner offers etc.).
- Ensure that the value proposition is competitive differentiating and aligned with Transat travelers expectations.
Negotiation and partnerships
- With the support of the loyalty performance team participate in negotiations with suppliers to obtain competitive discounts.
- With the support of the loyalty performance team manage relationships with rewards partners (internal and external).
Strategies for acquiring optimizing and engaging co-brand cardholders
- Develop and implement campaigns to acquire new cardholders in collaboration with the partner.
- Design initiatives to stimulate card usage and engagement in the loyalty program.
- Monitor renewal indicators and implement retention strategies.
- Identify at-risk segments and propose targeted actions.
Integration of partners into the loyalty and customer journey
- Participate in the implementation of the partner in the loyalty program.
- Design initiatives to stimulate the use of benefits and engagement in the loyalty program.
- Monitor renewal indicators and implement retention strategies.
- Identify at-risk segments and propose targeted actions.
Performance monitoring and optimization
- Define KPIs related to acquisition engagement retention and profitability of the partnership in collaboration with internal teams such as loyalty performance finance marketing and CX.
- Produce regular analyses and recommend adjustments to programs or campaigns.
- Collaborate with data marketing and product teams to ensure a 360 view of the customer journey.
- Collaborate with various partners to ensure mutual growth.
Qualifications :
- Bachelors degree in Business Administration or related field (Masters degree an asset)
- Minimum of 5 years of experience in partnership management ideally in the financial sector or loyalty programs.
- Solid understanding of credit card products and loyalty dynamics.
- Skills in project management data analysis and relationship marketing.
- Excellent communication negotiation and cross-functional collaboration skills.
- Customer focus and sense of innovation
- A good knowledge of French is required for positions offered in Quebec Bilingualism an asset
Additional Information :
#LI-CB1
Employment Equity
At Transat we foster an environment where inclusiveness respect and equity reign. We endeavour to build a workforce that reflects the diversity of our customers as well as the communities to which we travel. We encourage women members of visible minorities ethnic minorities aboriginal peoples as well as people with disabilities to submit their candidacy. Transat will accommodate people with disabilities throughout the recruitment and selection process. If you require an accommodation please contact us in order to work together in meeting adequately your needs.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
Key Skills
- Compliance Management
- Administrative Functions
- Oversight
- Administrative Activities
- Administrative Tasks
- Budget Preparation
- Facilities Management
- Daily Operations
- Account Management
- General Ledger Accounts
- Personnel Files
- Administrative Management
- Financial Statements
- Administrative Operations
- Annual Budget
