Regional Marketing Lead - Consumer - LATAM

Drive Wises regional marketing strategy and execution for LATAM (Brazil as main focus Mexico secondary). Identify key growth drivers audience segments and marketing tactics to increase penetration and customer acquisition and retention. Depending on the existing marketing mix in the market this could mean working alongside existing centralized channels to optimize performance or scale up investment or devising and executing net new activities not currently owned by centralized team e.g. sponsorship partnerships promotions

• Own and execute the regional marketing strategy to drive growth through net new customer acquisition.

• Identify key audiences use cases product benefits and local positioning.

• Develop and manage regional campaigns and product launches across digital and offline channels.

• Work with central creative and media buying teams to ensure regional needs are prioritized.

• Partner with Channels to agree on key new opportunities in the region and align on resourcing 

• Partner with product PMM and PR teams to align messaging and activation in line with the local compliance and regulatory context.

• Analyze regional marketing performance of new initiatives and optimize strategies based on insights.

• Be accountable for the P&L of the proposed new local activities and ensure efficient resource allocation for regional campaigns.

• Identify and test new growth opportunities including partnerships events or offline activations such as sponsorships.

• Report on regional performance challenges and opportunities to Leadership.

Qualifications :

• Significant experience in marketing growth or regional expansion roles

• Strong understanding of customer acquisition and retention performance marketing and brand growth

• Hands-on experience working and driving execution in regional/local markets

• Proven track record of driving successful marketing campaigns and initiatives at a regional level and understanding regional nuances

• Ability to build and maintain relationships with local partners vendors and community stakeholders

• Ability to collaborate with central teams while independently driving execution

• Excellent communication and stakeholder management skills

• Excellent command of written and verbal English on top of Portuguese; Spanish as a bonus

Additional Information :

• Please apply by submitting your resume in English. Applications in Portuguese will not be considered

• R$24000.00 - R$35000.00 Monthly 

• Office: Sao Paulo BR

• RSUs in a profitable company

• Paid annual holiday sick days parental leave and other leave opportunities

• 3 me days per year

• 6 weeks of paid sabbatical after 4 years at Wise on top of annual leave

• Private medical insurance

For everyone everywhere. Were people building money without borders  without judgement or prejudice too. We believe teams are strongest when they are diverse equitable and inclusive.

Were proud to have a truly international team and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what its like to work at Wise visit .

Keep up to date with life at Wise by following us on LinkedIn and Instagram.

Remote Work :

No

Employment Type :

Full-time