Senior Marketing Manager - Poland & Baltics (all genders)
Senior Marketing Manager - Poland & Baltics (all genders)
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Job Description
THE ROLE & THE TEAM
In this Berlin-based role as a Senior Marketing Manager you will focus on further developing Zalando as the #1 destination for fashion and lifestyle in Poland & Baltics. You will manage all local marketing activities with the aim of further strengthening the Zalando brand in those markets as well as driving relevant traffic to our local sites and app and contributing to the business growth.
WHAT WED LOVE YOU TO DO (AND LOVE DOING)
Identify consumer and competitive insights to inform marketing strategy and guide key business decisions.
Develop plan and execute an annual marketing plan including budget management and media strategy for four markets.
Monitor market and competitive landscapes to identify commercial marketing levers and growth opportunities.
Roll-out and amplify Zalando global campaigns define manage and execute hyper-local activation tailored to the Polish & Baltic markets driving their relevance towards local customers and fit for commercial priorities
Activate and amplify Zalando propositions ensuring a market-relevant product mix across various touchpoints.
Manage local media creative and influencer agencies to support growth.
Act as a brand guardian ensuring consistent communication and tone of voice across all channels.
WED LOVE TO MEET YOU IF
You are willing to relocate to Berlin. This is a Berlin based job under a hybrid work scheme
You are a Polish native speaker and also fluent in English
You have 5-7 years of professional experience as a seasoned marketing generalist preferably e-commerce/fashion/FMCG
Strong understanding of various Offline and Online Marketing Channels and Media including good knowledge of Social Media platforms and the influencer landscape and a basic understanding of performance channels.
Proven experience in marketing budget management and end-to-end full-funnel campaign execution with a strong track record of campaign management working effectively with creative teams and agencies.
Strong analytical skills to interpret consumer insights and trends translating them into synthetic and actionable market marketing strategies and growth initiatives.
Deep knowledge of the Polish market including the ability to understand local consumers provide insights into the competitive landscape and identify market trends.
A team player well-organized and comfortable steering multiple key projects with various stakeholders acting as both an owner and facilitator.
If you think you have what it takes we encourage you to apply even if you dont meet every single requirement. You may just be the right candidate for this or other roles!
INCLUSIVE BY DESIGN
At Zalando our vision is to be the leading pan-European ecosystem for fashion and lifestyle e-commerce - one that is inclusive by design. We only assess candidates based on qualifications merit and business needs. We welcome applications from people of all gender identities sexual orientations personal expressions racial identities ethnicities religious beliefs and disability statuses. We only want to know why youre great for this role so please avoid including your picture age and marital status in your CV as well.
We want to provide you with a great candidate experience. Please feel free to inform us of any accommodations you may need so we can best support and assist you throughout the hiring process.
Required Experience:
Manager
Employment Type
Full-Time
