SEO Product Manager
SEO Product Manager
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Salary Not Disclosed
1 Vacancy
Job Description
We are looking for a results-driven SEO Product Manager to lead strategic and technical efforts that drive organic growth and conversion performance across our portfolio of financial products and content assets. This is a cross-functional leadership role that blends SEO strategy product management and growth experimentation with a deep understanding of the evolving search landscapeincluding Googles AI-driven SERPs LLMs like ChatGPT and emerging social platforms like TikTok and Reddit.
Youll lead the charge in scaling non-brand SEO visibility improving our conversion paths and adapting our growth engine for future search behaviors across web social and AI interfaces.
Key Responsibilities
SEO Strategy & Execution
- Own end-to-end SEO strategy and execution from roadmap planning to tactical rollout
- Lead technical SEO initiatives in collaboration with engineering (crawlability site architecture Core Web Vitals schema canonicalization)
- Apply SEO best practices to execute on on-page SEO (metadata headings keyword targeting) and off-page SEO (link acquisition publisher outreach citations)
- Manage and evolve systems for content publishing including editorial SEO standards and optimization for finance-specific SERP features (e.g. People Also Ask Things to Know Google Knowledge Panel)
- Conduct cross-platform keyword research to guide content direction and maximize organic visibility
- Use analytics tools to track performance identify insights and regularly report on channel growth engagement and ROI
Cross-Platform & AI Search Optimization
- Design and implement a system for optimizing across evolving search ecosystems including LLMs (e.g. ChatGPT Perplexity Claude)
- Optimize for Google SGE/AI Overviews and AI-powered SERP elements ensuring our brand earns visibility in structured snippets PAA and social mentions
- Guide and prioritize production of video Reddit content and social forum engagement to support non-traditional organic visibility
- Partner with growth and brand teams to align SEO with TikTok Instagram and other emerging social surfaces as discovery engines
Growth & Conversion Performance
- Analyze and improve organic landing pages for conversion rate intent alignment and lead quality
- Collaborate with product UX and analytics teams to test and optimize conversion funnels across search entry points
- Develop and track KPIs tied to traffic growth ranking improvements and conversion metrics (e.g. lead form completion quote generation or application starts)
Cross-Functional Collaboration & Leadership
- Serve as product lead for SEO-related features and initiativescreating specs tickets and prioritizing engineering sprints
- Coordinate with engineering content analytics and performance marketing teams to drive roadmap alignment
- Oversee SEO experimentation and test architecture across site templates content types and linking models
- Drive authority-building efforts through third-party content syndication backlink outreach and high-authority publishing
Qualifications :
- 37 years of experience in SEO growth product or technical marketing ideally in the finance fintech or B2C SaaS space
- Deep understanding of modern SEOincluding SERP feature optimization structured data and LLM search integration
- Experience working with or leading engineering teams on web products or SEO infrastructure
- Strong familiarity with SEO tools (e.g. Ahrefs Screaming Frog GSC Looker Studio) and analytics platforms (GA4 Heap Amplitude)
- Proven success in non-brand search growth conversion testing and cross-functional product management
- Bonus: Experience with publishing on authoritative third-party finance platforms or PR-driven link building
- Bonus: Background in managing influencer-led or UGC strategies tied to organic growth (Reddit YouTube TikTok)
Additional Information :
Achieve well-being with:
- Hybrid and remote work opportunities
- 401 (k) with employer match
- Medical dental and vision with HSA and FSA
- Competitive vacation and sick time off as well as dedicated volunteer days
- Access to wellness support through Employee Assistance Program wellness programs and fitness discounts
- Up to $5250 paid back to you on eligible education expenses
- Pet care discounts for your furry family members
- Financial support in times of hardship with our Achieve Care Fund
- A safe place to connect with other employees through our six employee resource groups
We are proudly offering hybrid options in the Phoenix AZ metro market as well in San Mateo CA. This role can be hired remote in TX NV WA FL UT IL
Hourly Range: $145000 to $160000 bonus benefits. This information represents the expected salary range for this role. Should we decide to make an offer for employment well consider your location experience and other job-related factors.
Attention Agencies & Search Firms: We do not accept unsolicited candidate resumes or profiles. Please do not reach out to anyone within Achieve to market your services or candidates. All inquiries should be directed to Talent Acquisition only. We reserve the right to hire any candidates sent unsolicited and will not pay any fees without a contract signed by Achieves Talent Acquisition leader.
Remote Work :
Yes
Employment Type :
Full-time
Employment Type
Remote
Company Industry
Key Skills
- Linkbuilding
- SEO Tools
- Keyword Research
- Google Analytics
- CSS
- Content Management Systems
- Conversion Optimization
- HTML5
- Google Search Console
- SEO
- Wordpress
- Analytics
