CRM Manager
CRM Manager
Posted on :
29-08-2025
Employer Active
1 Vacancy
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Job Description
The mission for the role:
At Popsa with over 5 million customers and growing (fast) our CRM team plays a pivotal role in building meaningful connections with our customers and bringing them on our journey.
Were looking for an experienced and driven CRM Manager to join our Marketing function in our Soho office in London. Reporting to the Retention Director you will take ownership of developing and executing customer relationship strategies that drive engagement retention and growth. This is an exciting opportunity to shape how we connect with our audience working cross-functionally with marketing product and our creative teams.
Who we are:
Joining Popsa right now is pretty exciting. According to Deloitte we are one of the UKs fastest-growing tech startups and previously ranked by the Financial Times in the Top 5 fastest growing software companies in the whole of Europe.
People have never taken more photos than we do today. Our phones are crammed with memories. But although were good at capturing moments were not as good at doing anything with them. Theyll often sit forgotten on our devices or in the cloud shrouded in screenshots receipts and pictures of where we parked the car.
Today were best known for photobooks but our vision of the future goes far beyond this. Popsa is building a new generation of services that combine artificial intelligence and thoughtful design to support a healthy processing of the meaningful events and relationships in your life.
What you bring to the team
- Youre an experienced CRM Manager or Marketing Manager ideally from a consumer-facing tech e-commerce or app-based business
- You have deep knowledge of CRM best practices across strategy campaign design operations and performance analysis
- Youre a natural storyteller with a strong grasp of persuasive and emotionally resonant messaging
- You can balance strategic thinking with hands-on execution from campaign planning and audience targeting to copy briefing and reporting
- Youre data-driven and commercially minded with a strong understanding of A/B testing segmentation and measurement
- You have experience working with CRM platforms such as Bloomreach (preferred) Braze Iterable Salesforce Marketing Cloud or similar
- You have experience working with Analytical/BI platforms such as Mixpanel (preferred) Looker Google Analytics Tableau or similar
Key Responsibilities for the role
- Own the end-to-end strategy comms plan and production process for our calendarised CRM content
- Elevate the creative and messaging used in all CRM campaigns to tell persuasive stories and inspire our customers to print more of their memories
- Balance designing compelling content with strong commercial performance driving measurable impact
- Manage and optimise the cross-functional production process - collaborating closely with our in-house creative copywriting data and product teams
- Define clear goals and KPIs for each campaign adopting a high frequency test-and-learn methodology across all CRM channels
- Monitor performance and provide insightful reporting to continuously improve engagement and conversion from our calendarised CRM campaigns
- Champion customer insight - designing feedback loops interviews and focus groups while synthesising and disseminating user feedback to the wider business
- Drive CRM tooling & technical improvements including personalisation automation and segmentation strategies which maximise impact and operational efficiency
50000 - 60000 a year
Required Experience:
Manager
Employment Type
Full-Time
Key Skills
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