E-Commerce Manager
Drive Online Growth and Enhance User Experience in a Leading UK Retailer
Location: Cape Town (Remote or Office-based to be discussed) Salary: R31 200 - R36 000 Neg. Working Hours: 9:00 - 17:30 (UK Aligned)
About Our Client
Our client is one of the largest tobacconists in the UK with a strong reputation built on quality products premium service and an expanding online presence. The business operates a highly successful e-commerce platform and is committed to driving further digital growth. With innovation and customer experience at its core this is an exciting opportunity to join a company with ambitious plans for scaling its online retail operations.
The Role: E-Commerce Manager
The E-Commerce Manager will play a pivotal role in leading the companys online strategy overseeing website performance and ensuring seamless customer journeys. The position focuses on driving online sales improving conversion rates and working across digital marketing product management and customer retention initiatives.
Key Responsibilities
- Execute e-commerce strategies to grow online sales and market share
- Identify and implement new digital opportunities trends and technologies
- Manage daily website operations ensuring performance functionality and user experience
- Collaborate with designers and developers to enhance UX/UI and resolve issues
- Work with SEO specialists to optimize organic search visibility
- Coordinate with the Marketing Director and Digital Marketing Manager on campaigns (PPC social media email etc.)
- Monitor conversion rates through A/B testing and analytics
- Manage product listings promotions and seasonal updates
- Create and send newsletters and grow the email database with targeted campaigns
- Analyse data using Google Analytics SEMrush and similar tools to track KPIs
- Provide regular reports with actionable insights for improvements
- Enhance online customer journey navigation and checkout processes
- Support customer service with online-related queries
- Develop loyalty and retention programs to boost repeat business
About You
- Proven experience as an E-Commerce Manager or similar role
- Strong knowledge of web analytics tools (Google Analytics Google Search Console SEMrush etc.)
- Skilled in digital marketing strategies including PPC SEO email marketing and affiliate marketing
- Experience with A/B testing personalisation and CRM tools
- Excellent project management and multitasking abilities
- Analytical thinker with problem-solving skills and data-driven decision-making
- Solid understanding of UX/UI principles and conversion optimization
- Track record of managing revenue targets and budgets successfully
- Strong collaboration and stakeholder management skills
- Experience with WooCommerce/Shopify (multi-platform experience advantageous)
Sectors and Functions: E-Commerce Digital Marketing Online Retail Customer Experience Web Management SEO/PPC CRM Data Analysis Retail Growth Strategy.