Product Marketing Manager

Job Title:Product Marketing Manager

Location: Atlanta Georgia or Oakville Ontario

Hybrid working model: 3 days/week in-office on Tuesday Wednesday and Thursday

Department:Marketing

Reports to:Director of Product Marketing

About Us:
Euna Solutions is a leading public sector SaaS provider focused on delivering innovative solutions that empower public servants to thrive in an ever-evolving digital landscape. Our dynamic team values creativity collaboration and the ability to think outside the box. Join us and play a critical role in shaping how we communicate our brand and products to the world.

About the Role:

We are seeking a Product Marketing Manager to drive the go-to-market strategy messaging and positioning for our GovTech software solutions. Reporting to the Director of Product Marketing this role will collaborate closely with Sales Customer Success Product and Technology teams to develop compelling product narratives enable sales teams and support revenue growth. Additionally this role will closely partner with senior leadership for our Special Education software to understand their needs and be a strategic marketing advisor for this team.

The ideal candidate is a strategic thinker with a deep understanding of product marketing principles a passion for the public sector and a track record of executing successful product launches that require digital marketing as a best practice to generate TOFU pipe. This role will also have opportunities for occasional travel.

Responsibilities

Product Marketing

• Develop and execute go-to-market strategies for new product launches and enhancements collaborating with Product team members and Marketing team members to execute the launch.
• Own and refine product messaging positioning and storytelling to communicate our value proposition effectively.
• Work cross-functionally with a talented team of Product Marketers across our product suite
• Define and optimize the buyer/customer journey ensuring clear value messaging at every stage.
• Work with other GTM team members to conduct market and customer research to understand pain points trends and opportunities within the public sector.
• Create and maintain competitive intelligence insights to inform positioning and differentiation strategies.
• Guide digital and demand team members and agency resources to execute marketing plans.
  

Sales & Customer Enablement

• Develop sales enablement materials including pitch decks battle cards FAQs and value frameworks.
• Supporting sales enablement team members delivering the product specific onboarding and training content in partnership with Product Management.
• Provide ongoing competitive intelligence and market insights to support sales efforts.

Cross-Functional Collaboration

• Work closely with Product Management to align marketing efforts with the product roadmap.
• Collaborate with Demand Generation and Digital Marketing teams to create compelling campaigns that drive awareness and pipeline growth.
• Partner with Customer Success to develop case studies testimonials and proof points that demonstrate real-world impact.
• Work with digital and demand teams to develop website content guiding on the product specific areas of the website.

Performance & Optimization

• Track and analyze the success of product marketing initiatives providing insights to refine and optimize messaging and positioning.
• Work with demand team to measure campaign efficacy.
• Leverage data and customer feedback to iterate on marketing strategies and improve product-market fit.

Qualifications

• 5 years of product marketing experience preferably in SaaS B2B technology or public sector software.
• Strong understanding of go-to-market strategies value-based messaging and competitive positioning.
• Proven ability to develop compelling narratives that resonate with multiple audiences including government agencies and public institutions.
• Experience working cross-functionally with Sales Product and Customer Success teams.
• Excellent writing storytelling and presentation skills.
• Understanding of sales and marketing funnel
• Analytical mindset with the ability to translate data into actionable insights.
• Self-starter with a strategic mindset and a passion for driving business impact.
• Multi-disciplined marketer with experience in digital and demand is a plus.

Why Join Us

• Make an Impact: Helpshape how public sector organizations adopt and leverage technology to serve communities better.
• Growth Opportunities: Bepart of a growing company where your contributions will be valued and recognized.
• Collaborative Culture: Workwith a team of talented professionals passionate about making a difference.

If youre excited about driving meaningful impact through product marketing wed love to hear from you!

What We Offer:

• Competitive salary and benefits package.
• Supportive hybrid schedule with collaborative fun working environment.
• Opportunities for professional growth and skill development.

Location

This position will be hybrid with 3 days/week in our Atlanta GA office. (Tuesday Wednesday and Thursday)

What Its Like to Work at Euna Solutions
At Euna Solutions we carefully foster a work environment where employees have a safe space for creative and intellectual freedom and the opportunity to work cross-functionally. We offer a dynamic environment with considerable opportunity for professional growth and advancement.

Here are some of theperksthat Euna employees enjoy:

Competitive wages
We pay competitive wages and salaries and we only expect an honest 40-hour week for it.

Wellness days
Whats better than a long weekend An extra-long weekend!Euna Employees enjoy 2 extra days off in the summer to extend long weekends! Extra days to decompress and spend time doing the things you love.

Community Engagement Committee
At Euna we know how important it is to give back. Our community engagement committee looks for ways to give back to our local communities through time gifts and skills.

Flexible workday
We understand that what a workday looks like differs by employee and the role requirements. Through our interview process well work with you to ensure its a fit for you and the specific role youre interested in.

Benefits
Ask us for a copy of our health and dental benefits!

Culture committee
Celebrateatevery occasion with the culture team! They make sure that our teams culture is bustling with frequent fun events for holidays and special occasions as well as for miscellaneous fun.

About Euna Solutions

Euna Solutions is a leading provider of purpose-built cloud-based software that helps public sector and government organizations streamline procurement budgeting payments grants management and special education administration. Designed to enhance efficiency collaboration and compliance Euna Solutions supports more than3400organizations across North America in building trust enabling transparency and driving community impact. Recognized on Government Technologys GovTech 100 list Euna Solutions is committed to advancing public sector progress through innovative SaaS solutions. To learn more visit.

Please visit our website: check out our LinkedIn Pages believe in embracing new perspectives andoptimizingimpact. If you have relatable experience and relevant transferrable skills but feel you may be missing a few of the requirements we encourage you to apply! We recognize that people have unique career journeys and ifyoureexcited about this role and know you can bring something great to the team then we want to hear from you. Please know Euna Solutions is committed toprovidinga comfortable and accessible interview process for every candidate. If there are anyaccommodationsour team can make throughout our hiring process (big or small) please let us know.

For any inquiries or requestsregardingaccessibility at Euna Solutions please emailor call our officeat1.877.707.7755. Upon requestappropriate accessibleformats or arrangements will beprovidedas soon aspracticable.