Marketing Lead

At Save the Children Philippines we attract passionate individuals committed to creating a brighter future for Filipino children. Together we leverage our expertise in child rights humanitarian response and development to drive lasting change. By collaborating with communities government and partners we deliver innovative programs that empower children and build resilient societies.

The Marketing Lead will be responsible for developing and executing comprehensive marketing and communications strategies to support the organizations fundraising efforts and community engagement. This role combines strategic thinking with hands-on execution ideal for someone who thrives in a collaborative purpose-driven environment. This post focuses on improving Save the Childrens branding and visibility and attracts new cohort of supporters engages new and current donors and strengthen the organizations brand as go-to child rights organization.

This position reports to the Fund Raising and Marketing Director.

Key Responsibility Areas

• Lead the development and implementation of an integrated marketing and communications plan aligned with the organizations goals.
• Implements and supports brand marketing initiatives to ensure brand consistency and visibility across all marketing efforts.
• Oversee branding messaging and visual identity to ensure consistency across all channels.
• Lead content creation for digital platforms including website email newsletters blog and social media.
• Collaborate with Program Campaigns and Communications team for strategizing and implementing fundraising campaigns and growing community engagement.
• Collaborate with program and fundraising teams to support events donor communications and campaign initiatives.
• Monitor and analyze performance metrics (ie. awareness engagement conversion donor retention and cost and efficiency metrics) to further refine marketing strategies.
• Coordinate with external vendors designers writers and agencies to deliver the refreshed branding and marketing strategy plan.
• Develop and oversee strategic media partnerships to support the organizations brand visibility and fundraising initiatives.
• Work withother FAM team members and other internal stakeholders (ie. Program Communications) as well as external agency partners to build the annual andmonthly content calendar for SCPs digital channels particularly the SCP website and its social media channels (Facebook Instagram LinkedIn TikTok YouTube and X).
• Develop and implement SEO strategies to increase visibility and drive organic traffic to donation landing pages while also strategizing on ad boosting paid search and other digital amplification methods to support fundraising campaigns.
• Generatefresh qualified leads collected through social mediaengagements with community groups formed through social media and other digital channels (ViberWhatsApp TikTok) by developing and implementing content and communications strategy.
• Monitor the performance of various content on digital platforms and direct mails particularly in the delivery of income for the organization.
  
  
  Qualification and Experience
  
• Bachelors degree in Marketing communications Public Relations or related field.
• At least five (5) years experience and demonstrable success in marketing and communications preferably in the non-profit or social impact sector.
• Excellent writing editing and storytelling skills.
• Proficiency in digital marketing tools (e.g. Mailchimp Canva Hootsuite Google Analytics).
• Proven ability to build relationships with external partnersincluding creative PR news advertising agencies.
• Proficiency in SEO SEM or paid advertising campaigns.
• Experience with website management (e.g. WordPress) and basic graphic design.
• Demonstrated ability to manage multiple projects and meet deadlines.
• Passion for the non-profit mission and a commitment to social impact
• Experience with donor communications or fundraising campaigns.
• Background in cause-related marketing or advocacy.

Additional Information

• Save the Children operates in a full-spectrum programming. This means that the organization implements its programs in both development and humanitarian. All staff may be requested to support a humanitarian response as the need arises.
• Work officially starts at 8:30 AM and ends at 5:30 PM. Save the Children Philippines (SCP) follows a five (5)-day 40-hour hybrid work week schedule.
• Save the Children Philippines is an Equal Opportunity Employer.