Manager, Demand Generation, Acquisition Offer Capabilities
Manager, Demand Generation, Acquisition Offer Capabilities
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Job Description
At American Express our culture is built on a 175-year history of innovation shared values and Leadership Behaviors and an unwavering commitment to back our customers communities and colleagues. As part of Team Amex youll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills develop as a leader and grow your career.
Here your voice and ideas matter your work makes an impact and together you will help us define the future of American Express.
The Acquisition & Customer Marketing (ACM) team within the International Card Services (ICS) Centre of Excellence (CoE) drives market success across a portfolio of 23 international markets. The way we acquire onboard and grow engagement with our prospects across ICS is more important than ever to continue to enable the strong trajectory of ICS and growth contribution to American Express.
How will you make an impact in this role
Reporting to the Director Demand Generation this critical role will focus on shaping and driving delivery of the offer capability roadmap across ICS markets. Acquisition offer capability is a key strategic area requiring collaboration across the enterprise to reduce offer setup complexity and operational risk whilst enabling high-impact innovation and robust performance tracking. Leading a data-driven business agenda and galvanising partners including markets and large group of technologies product and control management teams will be essential for the success of this role.
Key responsibilities include:
- Providing business leadership for the international offer capability build roadmap and related projects
- Defining and driving an ambitious yet pragmatic vision of requirements in close partnership with the broader Centre of Excellence team product and technology finance analytics control management and market partners
- Providing central point of business oversight and connectivity for the multiple capabilities involved in end-to-end offer lifecycle (from the initial setup stages to publishing to fulfilment) establishing partnership with workgroups engaged in uplifting the respective E2E ecosystem and ensuring aligned way forward and clarity of vision from Demand generation team perspective
- Project managing business-owned deliverables in relation to capability builds and market rollout roadmaps. For example development of business requirements market alignments and rollout of marketer education and training
- Sourcing and analysing multi-dimensional offer data including customer offers processes stakeholder sentiment and competitive benchmarks to drive both strategic and tactical decisions to maximise effectiveness of marketer tooling in offer space and enable ongoing optimisation. This can include data analysis to develop business cases for capability investments; analysis of offer process related OREs to aid work focus; assessment of market training requirements in relation to offer process to inform high-impact training program
- Delivering stakeholder documentation for visibility of project status and decision facilitation and preparing for / leading respective meetings
- Partnering with capability project teams and International Card Services markets to roll out acquisition offer-related operational processes and guidelines designed and deployed in a way that drives operational robustness and reduces marketer friction
- Partnership with other International Card Services and enterprise teams to progress the wider control management agenda with a focus on acquisition offers to ensure that acquisition offers work continues to deliver associated requirements including but not limited to process and capability enhancements ORE root cause analysis
Minimum Qualifications
- Strong understanding of capabilities that enable card acquisition (offer) marketing or strong transferable experience in wider capability or marketing platforms space and track record of delivering capability build/enhancement projects
- Proven ability to project manage complex projects meeting deadlines and outcomes required whilst ensuring strong control management and robust documentation throughout the process
- Critical thinking and ability to synthesize complex issues into specific actions with linkages to broader business impacts. Analytical skills in deriving meaningful conclusions from large volume of quantitative and qualitative data
- Excellent communicator (including diverse market technical partners and senior audience communication) with outstanding ability to build relationships across a range of stakeholders and galvanise teams behind a common vision
- Brings enthusiasm resilience and clarity and thrives in complex and rapidly changing environments
- Self-starter with demonstrated ability to work proactively taking initiative to drive projects forward with a high degree of autonomy
- Effective stakeholder management and collaborative approach in a multi-cultural environment
Employment eligibility to work with American Express in theUKis required as the company will not pursue visa sponsorship for these positions.
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones physical financial and mental health as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- Support for financial-well-being and retirement
- Comprehensive medical dental vision life insurance and disability benefits (depending on location)
- Flexible working model with hybrid onsite or virtual arrangements depending on role and business need
- Generous paid parental leave policies (depending on your location)
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
Offer of employment with American Express is conditioned upon the successful completion of a background verification check subject to applicable laws and regulations.
Required Experience:
Manager
Employment Type
Full-Time
