Senior Paid Advertising Manager
Senior Paid Advertising Manager
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Job Description
Talent Tent is proud to be working with our client based in the e-commerce industry to find a Senior Paid Advertising Manager.
As a leading UK gift hamper brand is on a mission to become the go-to destination for meaningful memorable gifts.
With rapid growth and a highly seasonal trading model they are now bringing paid marketing in-house and investing in performance to drive profitable long-term growth.
As the Senior Paid Advertising Manager youll take full ownership of our performance marketing activity starting with PPC and paid social (Meta) and expanding into new channels over time.
Youll be hands-on in building and optimising campaigns while shaping a full-funnel approach that supports sustainable customer acquisition. This role is ideal for a commercially minded data-driven marketer who thrives in fast-paced peak-driven eCommerce environments.
Responsibilities
PPC -Google Ads (Primary Focus)
- Set up manage and optimise all Google Ads campaigns (Search Shopping Performance Max Display) with a focus on profitable customer acquisition.
- Own campaign structure keyword strategy bidding strategy and ad copy; brief the Content Creator for support on high-converting messaging.
- Manage and optimise the product feed (via Merchant Centre) ensuring readiness ahead of peak trading periods.
- Monitor campaign performance and market trends daily taking proactive action to improve ROAS reduce wasted spend and increase efficiency.
- Plan and manage campaign budgets ensuring appropriate pacing and impact across different gifting occasions.
- Conduct A/B testing on ad copy targeting bid strategies and landing pages to continuously improve campaign performance.
Paid Social Meta & Emerging Channels
- Plan and execute Meta (Facebook/Instagram) campaigns across prospecting retargeting and retention stages.
- Collaborate with the Brand Manager and Social Media Executive to brief and optimise paid social creative for performance outcomes.
- Test new audience segments placements and campaign formats across funnel stages.
- Explore and validate emerging channels (e.g. Reddit Pinterest YouTube) to diversify acquisition over time.
- Adapt messaging and delivery in line with trading conditions and seasonal campaigns.
Performance Monitoring Reporting & Analysis
- Work with our Senior Ecommerce Data analyst to build and manage weekly and monthly performance reports using Google Ads Meta Ads Manager GA4 and Triple Whale
- Monitor attribution ROAS CPA and customer acquisition cost; make data-driven decisions to improve performance.
- Forecast campaign performance and contribute to budget planning especially in the run-up to key peak periods.
- Translate performance insights into actionable improvements across targeting creative and landing experiences.
Strategic Ownership & Testing
- Lead the transition of all paid activity from agency to in-house ensuring smooth handover and continued performance.
- Develop and own a structured test-and-learn roadmap across ad formats audience targeting creative and channels.
- Inform landing page and CRO initiatives based on campaign performance and user behaviour.
- Partner with the digital and trading teams to align paid strategies with stock margin and promotional calendars.
What we are looking for
- Proven experience managing hands-on PPC and paid social campaigns in a fast-paced eCommerce setting.
- Strong understanding of Google Ads Meta Ads Manager GA4 and attribution tools (e.g. Triple Whale).
- Commercially minded with a clear understanding of ROAS CPA and the levers of profitable customer acquisition.
- Experience planning and scaling campaigns for high seasonal demand and peak trading events.
- Highly organised proactive and confident managing budgets and performance data independently.
- Comfortable working without agency supporthands-on in campaign build optimisation and reporting.
- Strong communicator who collaborates effectively with internal teams to deliver high-impact campaigns.
What will you be offered in return
As well as our flexible workplace with a fantastic culture the client is also able to offer:
- A competitive salary in line with your skills and experience of 50000
- Annual bonus
- Hybrid working (2 days remote / 3 in-office)
- Private health care
- 27 days annual leave (25 standard birthday wellbeing day)
- Discounted gym membership
- Staff recognition schemes
Employment Type
Full Time
