Marketing Manager

Description

We are the TELUS Business Marketing (TBM) team a dynamic entrepreneurial and engaged team driven to serve business customers who represent an important growth segment for TELUS. We are as passionate about our team and our customers as we are about our business and were looking for people who get excited about thinking and delivering differently to lead the market.

Our team members include people like you curious inclusive analytical innovative and authentic. We believe that youll find our high-performance culture personally fulfilling professionally challenging and rewarding. Join our team and lets make the future friendly.

Were looking for a passionate Marketing Manager to drive activation programs in our retail channels (Dealers Corporate Stores other retail outlets) - helping increase SMB share of transactions. The challenge involves both a strategy and execution element working closely with the channel support team and other addition to growing transaction volume for existing products in existing channels initiatives may include supporting the launch of new retailers and new products. This is a temporary full time position with a duration of 12 to 15 months.

Heres the impact youll make and what well accomplish together

The successful candidate will play a crucial role in our Channel Marketing GTM team collaborating with Product Pricing Marketing Digital and Sales Channel stakeholders. You will develop executeand refine strategic channel support initiatives and longer-term integrated GTM strategies. Your leadership in channel strategy and mindshare will ensure our sales teams can easily understand and communicate the value of our products facilitating a clear and simple approach to selling what is best for TELUS and our customers.

Heres how

• Develop and execute comprehensive channel marketing strategies to increase TELUS mindshare and market penetration in the SMB segment
• Serve as subject matter expert on SMB channel strategy
• Partner with sales channels to create channel-specific go-to-market strategies that align with business objectives and revenue targets (i.e. Mobile Klinik Corporate stores direct sales)
• Analyze channel performance metrics to identify growth opportunities and optimize marketing investments
• Design and implement channel enablement programs including training sales tools and co-marketing initiatives
• Manage channel conflict resolution and ensure consistent brand messaging across all touchpoints
• Provide strategic support for channel questions and escalations guiding sales managers through established communication channels such as chats
• Present strategic recommendations and performance updates to senior leadership and key stakeholders

Qualifications

What you bring

• 3 to 4 years of marketing experience with 3 years specifically in channel marketing and B2B marketing
• Ability to develop and execute strategic mindshare initiatives independently with an entrepreneurial spirit and innovative approach
• Strong analytical skills to identify opportunities for mindshare growth
• Excellent communication skills - both written and verbal - with the ability to educate and influence stakeholders at various levels including senior leadership
• Strong stakeholder relationship building skills across various teams and channels
• Experience working in fast-paced continually changing environments with the ability to work under pressure with tight deadlines
• Strong attention to detail ensuring daily accuracy and contributing to overall thoroughness and consistency in work tasks
• Proven track record of delivering projects on time and executing flawlessly while efficiently managing multiple projects and requests
• Retail channel knowledge and understanding of retailer dynamics highly valued
  

Great to have

• Bilingualism (English and French) an asset
• Experience in telecommunications technology or B2B preferred

Advanced knowledge of English is required because you will most of the time interact in English with internal parties (colleagues internal partners stakeholders etc.); and work with IT tools whose interface is only accessible in English as part of this positions main responsibilities given its national scope.