Director, Audience Analytics
Director, Audience Analytics
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Job Description
Job Description:
Title: Director Audience Analytics
Company: Merkle Inc.
Work Location: Columbia MD and Remote option to work from home available
Travel Required: Travel required: 10% to client sites in the U.S.
Salary range: $125000 - $150000/year
Job Responsibilities:
Lead client engagements by providing expertise around platforms data strategy audience analytics for cross-channel customer engagement testing and measurement.
Drive use case development to improve business KPI based on client goals platform functionality data availability and organizational readiness.
Conduct audience analyses using data attributes and business knowledge and develop audiences based on testing and targeting strategy.
Manage audiences across partners including site personalization paid social paid search email and mobile app platforms.
Partner with internal and external stakeholders to develop implementation roadmap and project plan and ensure quality of deliverables to meet client expectations.
Package insights analytic outputs and action items into consumable format with actionable recommendations and strategies for marketers.
Support Audience Platform center of excellence by synthesizing lessons from clients driving innovation and enhancing Merkles value proposition in the market.
Support sales team in pre-sale activities by providing deep understanding and expertise in relevant platforms.
Required Skills/Experience/Education:
Must have the following skills and experience to perform the above-mentioned tasks:
Experience with execution of digital campaigns in one or many channels including search display email site mobile.
Experience with customer data platforms; Experience with data management platforms.
Experience with Adobe Experience Cloud including Analytics Adobe Audience Manager Target.
Experience with Salesforce Marketing Cloud and Google Marketing Cloud including Google Analytics and DV360; Technical experience with identity PII and non-PII data.
Experience leading a marketing analytics team including both onshore and offshore analysts.
Experience with marketing analytics including summarizing key insights and making actionable recommendations.
Experience with digital marketing consulting.
Requires a Masters degree or foreign equivalent in Analytics Economics Statistics or related field and at least 1 year of experience as an Analyst or related occupation.
The annual salary range for this position is $125000-$150000. Placement within the salary range is based on a variety of factors including relevant experience knowledge skills and other factors permitted by law.
Benefits available with this position include:
Medical vision and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave and
Paid parental leave.
Dentsu also complies with applicable state and local laws regarding employee leave benefits including but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act in accordance with its plans and policies. For further details regarding Dentsu benefits please visit .
To begin the application process please click on the Apply button at the top of this job posting. Applications will be reviewed on an ongoing basis and qualified candidates will be contacted for next steps.
Location:
Columbia - Columbia Gateway DrBrand:
DentsuTime Type:
Full timeContract Type:
PermanentDentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race color national origin sex sexual orientation gender identity age pregnancy childbirth or related medical conditions ancestry physical or mental disability marital status political affiliation religious practices and observances citizenship status genetic information veteran status or any other basis protected under applicable federal state or local law.
Dentsu is committed to providing reasonable accommodation to among others individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us please send an e-mail toby clicking on the link to let usknow the nature of your accommodation request and your contact information. We are here to support you.
Required Experience:
Director
Employment Type
Full-Time
