Data Analyst-Media Strategy
Data Analyst-Media Strategy
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Job Description
We are looking for an amazingSpecialist Media Solutionsto fill this role which is based in our Doral office. The Media Solutions Specialist works independently and cross-functionally to ensure first-party audiences are activated accurately perform effectively and are properly integrated across platforms via LiveRamp and other tools. This individual is expected to identify opportunities within Adobe Analytics and Tableau without needing step-by-step direction helping to surface insights that inform optimization and retargeting strategy. They also support campaign development by creating audience-driven creative briefs and partnering with media and creative teams to ensure campaigns launch with accuracy and impact.
Here is a summary of what Princess is looking for in its Specialist Media this you
Responsibilities
Create and manage first-party audience segments in the CDP. Ensure accurate taxonomy documentation and flow across platforms.
Troubleshoot tagging or data integration issues.
Proactively pull and interpret data from Adobe Analytics Tableau and other platforms to deliver media performance insights.
Identify optimizations and share reporting to support decision-making.
Use first-party data to expand the reach of retargeting audiences beyond cookie-based limitations.
Partner with media and creative teams to build audience-led campaigns track delivery and performance and proactively monitor (along with the support of media agency) the scale of retargeting identifying when audience pools shrink overlap or under-deliver.
Write and manage audience-driven creative briefs for select initiatives.
Ensure delivery of assets maintain timelines and follow through with reporting.
Coordinate with internal and agency teams to request QA and troubleshoot campaign tags.
Support ongoing transition to cookieless measurement where applicable.
Maintain documentation of audience structures flows and campaign learnings. Support enablement and understanding across departments.
Requirements
Minimum 2 years of experience in digital advertising or paid media strategy
Minimum 1 year of experience with Customer Data Platforms (CDPs)
Minimum 1 year of experience using Adobe Analytics Tableau or similar analytics tools
Experience working with media agencies and/or in-house cross-functional teams is a plus
Experience supporting retargeting strategy or creative brief development preferred
Demonstrated ability to self-start troubleshoot and identify gaps or opportunities in campaign performance
Strong project management and follow-through especially when driving briefs or initiatives from kickoff to reporting
Ability to work independently but with a team-oriented mindset
Excellent problem-solving skills and attention to detail
Strong desire to stay ahead of industry shifts (e.g. privacy changes identity tools CDP best practices)
Proficient in using CDPs for audience creation suppression and documentation
Experience navigating Adobe Analytics and Tableau to analyze media performance
Understanding of tag management systems and pixel QA processes
Familiarity with identity resolution and cookieless tracking practices
Comfortable translating audience data into media or creative insights
Ability to manage cross-platform data integrations (e.g. CDP LiveRamp Media Platforms)
Excellent communication and collaboration skills
This position is considered Hybrid and follows the Companys schedule of three days in the office per week (Tuesday Thursday)
What You Can Expect
- Cruise and Travel Privileges for You and Your Family
- Health Benefits
- 401(k)
- Employee Stock Purchase Plan
- Training & Professional Development
- Tuition & Professional Certification Reimbursement
- Rewards & Incentives
Our Culture Stronger Together
Our highest responsibility and top priority is compliance environmental protection and the health safety and well-being of our guests the people in the communities we touch and serve and our shipboard and shoreside employees. Please visit our site to learn more about our Culture Essentials Corporate Vision Statement and our Core Values at: is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to age ancestry color family or medical care leave gender identity or expression genetic information marital status medical condition national origin physical or mental disability political affiliation protected veteran status race religion sex (including pregnancy) sexual orientation or any other characteristic protected by applicable laws regulations and ordinances.
Americans with Disabilities Act (ADA)
Princess will provide reasonable accommodations with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process please contact
#PCL
Required Experience:
IC
Employment Type
Full-Time
