Associate Brand Manager - Ninja

About Us

SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact peoples lives in homes around the world. the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than 3600 associates the companys products are sold at key retailers online and offline and through distributors around the world.

ABOUT THE JOB

The Associate Brand Manager will play a supporting role in bringing Ninja brand strategies to life helping to develop product stories marketing plans and category initiatives that build brand equity and drive sales.

Focused on the Air Fryer & Oven business this role works closely with cross-functional partners to support marketing execution from early concept through in-market launch. Youll blend analytical skills and creative thinking to help ensure programs resonate with consumers and deliver on business goals.

RESPONSIBILITIES

• Assist in developing product and brand narratives for eCommerce DTC and retail channels.

• Support go-to-market planning and product launches in partnership with Global Marketing IMC and cross-functional teams.

• Contribute to the creation of consumer profiles identifying behaviors attitudes and media preferences.

• Gather and summarize category trends competitor activity and consumer insights to help identify opportunities.

• Help translate insights into messaging creative briefs and campaigns that connect with target audiences.

• Assist in preparing sales enablement tools presentations storyboards and collateral for retailer and distributor meetings.

• Partner with Consumer Insights to review and validate messaging and product propositions.

• Participate in post-launch reviews capturing learnings to inform future efforts.

• Coordinate multiple projects with strong attention to detail clear communication and a collaborative approach.

• Stay informed on competitive activity market trends and brand storytelling techniques.

KEY INTERFACES

• Leadership: To align brand strategies and marketing plans.

• Product Development: To ensure products align with target audience needs and overall brand strategy.

• Consumer Insights: To leverage research to understand unmet needs and optimize messaging.

• Sales Strategy: To collaborate to build flexible programs that engage key retailers and shoppers.

• Finance: To partner to set fiscal targets and evaluate program success.

REQUIREMENTS

• 3 years of marketing experience ideally in CPG

• Broad spectrum of marketing skills: defining strategies building plans driving product launches and in-market execution

• Strong skills in brand strategy messaging and communication strategy and execution

• Strategic thinker with a bias for action and creative problem-solving

• Proven ability to leverage consumer insights for effective campaigns and product launches

• Highly analytical; able to mine and interpret data to drive decisions

• Excellent project management skills; comfortable leading multiple initiatives in parallel navigating a complex cross-functional matrix

• Exceptional communication and presentation abilities

• Comfortable working at a fast iterative pace with a progress vs. perfection mindset