Sr Manager, Performance Marketing

Location:Concord Ontario Canada (In-Office Position)

Join our dynamic and innovative gaming company thats passionate about creating immersive and cutting-edge gaming experiences. We pride ourselves on a culture of creativity collaboration and a commitment to pushing the boundaries of gaming. If youre a highly motivated and skilled specialist passionate about the gaming industry we want you to join our team.

Position Overview:

We are seeking a highly experienced and strategic Senior Manager Performance Marketing with a minimum of 10 years of experience preferably in the iGaming industry. As the Senior Manager you will be responsible for developing and implementing performance marketing strategies across all brands. This role requires expertise in managing multi-million budgets to drive customer acquisition revenue growth and optimize return on investment (ROI) for our brands.

• Develop and implement comprehensive performance marketing strategies for allbrands focusing on customer acquisition revenue growth and ROI optimization.
• Oversee the planning execution and optimization of performance marketing campaigns across various channels such as paid search paid social display advertising and affiliate marketing tailored to eachbrand.
• Lead a team of performance marketing specialists providing guidance mentorship and fostering a collaborative and high-performing work environment.
• Collaborate with cross-functional teams including brand managers analytics and creative teams to align performance marketing initiatives with overall marketing and business objectives.
• Conduct in-depth market research competitor analysis and customer segmentation within the iGaming industry to identify target audiences and inform performance marketing strategies forbrands.
• Utilize data-driven insights and analytics to monitor campaign performance track key metrics and identify opportunities for optimization and improvement specific to eachbrand.
• Optimize performance marketing campaigns through continuous testing targeting and creative optimization leveraging your iGaming expertise to drive maximum ROI and conversion rates for each brand.
• Collaborate with creative teams to develop compelling ad creative landing pages and messaging that align with brand guidelines and resonate with the target audience of eachbrand.
• Manage and optimize performance marketing budgets for allbrands ensuring efficient allocation of resources and delivering measurable results within budget constraints.
• Stay up-to-date with industry trends emerging technologies and best practices within the iGaming space and apply this knowledge to drive innovation and maintain a competitive edge forbrands.

Requirements:

• Bachelors degree in Marketing Business Administration or a related field. A masters degree is a plus.
• Minimum of 10 years of experience in performance marketing. Experience in the iGaming sector is preferred.
• Proven track record of developing and implementing successful performance marketing strategies and campaigns.
• Experience in managing and optimizing multi-million performance marketing budgets allocating resources effectively and demonstrating measurable ROI.
• Strong leadership skills with the ability to inspire and motivate a team drive collaboration and achieve business objectives.
• In-depth knowledge of performance marketing channels platforms and tactics including paid search paid social display advertising and affiliate marketing.
• Strong analytical mindset with the ability to interpret data analyze trends and generate actionable insights for continuous optimization and improvement.
• Proficiency in performance marketing tools and platforms such as Google Ads Facebook Ads Manager Google Analytics and attribution modeling specifically tailored to the iGaming industry.
• Excellent communication and interpersonal skills with the ability to communicate performance marketing strategies effectively collaborate cross-functionally and build relationships with stakeholders.
• Results-oriented mindset with a proven track record of driving business growth achieving performance targets and delivering measurable results.

Benefits

Manager