Social Media Manager
Social Media Manager
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Salary Not Disclosed
1 Vacancy
Job Description
At SmartBear we believe building great software starts with qualityand were helping our customers make that happen every day. Our solution hubsSmartBear API Hub SmartBear Insight Hub and SmartBear Test Hub featuring HaloAI bring visibility and automation to software development making it easier for teams to deliver high-quality software faster. SmartBear is trusted by over 16 million developers testers and software engineers at 32000 organizations including innovators like Adobe JetBlue FedEx and Microsoft.
Social Media Manager
SmartBear is looking for a Social Media Manager to elevate how we show up and engage with our audiences. This role is part of our Communications team and works closely with brand content and internal stakeholders to build a consistent compelling and engaging presence across our social channels.
Youll play a lead role in growing our corporate brand amplifying product innovation building stronger employee and candidate engagement and connecting with developer and tech audiences in a way that feels human and relevant. Youll also help shape and support executive thought leadership platforms on LinkedIn and beyond as well as identify and engage with influencers in the space. This includes uncovering both earned and paid opportunities to extend our reach and build credibility.
Were looking for someone who understands how brand communications and social work together to drive business results.
What Youll Do:
- Manage and execute SmartBears organic social media presence across priority platforms like LinkedIn X Reddit YouTube and more.
- Recommend and maintain a social strategy that aligns with our brand supports product and campaign goals and reflects our voice and tone.
- Create short-form social content (copy creative concepts) that makes technical stories scroll-worthy.
- Help build and manage executive social media platforms by supporting thought leadership content and increasing executive visibility.
- Track trends across the tech developer and business communities and identify opportunities to insert SmartBear into the right conversations.
- Collaborate with product marketing PR and internal comms to amplify campaigns launches thought leadership and company milestones.
- Support employee engagement and employer branding by highlighting SmartBear culture values and internal voices across channels.
- Build and manage relationships with influencers creators and evangelists in the dev testing and software quality spacesourcing earned and paid partnership opportunities.
- Report on performance test new ideas and continuously optimize our approach based on data and insights.
- Help update and maintain our social guidelines and evolve how SmartBear shows up visually and verbally on social media.
What You Bring:
- 35 years of experience managing organic social media channels in a B2B or tech environment.
- A passion for brand building and the ability to translate complex or technical topics into engaging shareable content.
- Experience supporting executive social media platforms and thought leadership.
- Strong writing and editing skills especially for short-form content and social-first formats.
- A clear understanding of influencer marketing including how to identify the right voices engage them authentically and track impact.
- Familiarity with developer and technical audiences and a curiosity to stay tapped into the spaces they care about.
- Experience working cross-functionally with content comms and creative teams.
- A self-starter mindsetyoure comfortable running point working independently and juggling priorities.
- A collaborative spirit and willingness to experiment iterate and grow.
Bonus Experience:
- Experience working directly with influencers and creator platforms.
- Exposure to developer communities on Reddit Hacker News etc.
- Comfort being on camera or supporting executives with social video content.
- Background in brand content communications or digital storytelling.
Why you should join the SmartBear crew:
- You can grow your career at every level.
- We invest in your success as well as the spaces where our teams come together to work collaborate and have fun.
- We love celebrating our SmartBears; we even encourage our crew to take their birthdays off.
- We are guided by a People and Culture organization - an important distinction for us. We think about our team holistically the whole person.
- We celebrate our differences in experiences viewpoints and identities because we know it leads to better outcomes.
Did you know
- Our main goal at SmartBear is to make our technology-driven world a better place.
- SmartBear is committed to ethical corporate practices and social responsibility promoting good in all the communities we serve.
- SmartBear is headquartered in Somerville MA with offices across the world including Galway Ireland Bath UK Wroclaw Poland and Bangalore India.
- Weve won major industry(product and company) awards including B2B Innovators Award Content Marketing Association IntellyX Digital Innovator and BuiltIn Best Places to Work.
SmartBear is committed to creating an inclusive workplace for employees where all individuals are treated with respect and dignity. We are an equal opportunity employer and make employment decisions based on merit qualifications and business needs. We do not discriminate on the basis of race color religion sex national origin age gender disability veteran status sexual orientation or any other protected status under applicable laws. We are dedicated to fostering a workplace that reflects a diversity of thought and experience as well as our values of being smart open driven accountable and curious.
Required Experience:
Manager
Employment Type
Full Time
