VP of Global Brand
VP of Global Brand
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
SALARY: $170-190k
LOCATION: New York
Who are we
We are the originators of influencer marketing.
Influencer is an agency built at the intersection of creativity data and technology with a unique people power & platform power approach.
From big brand launches to shifting perceptions and from riding fast trends to driving footfall Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience.
Campaigns are underpinned by Influencers game-changing proprietary technologies which are supercharged by official partnerships and data integrations with the worlds leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of TikTok Snap YouTube and Meta.
We believe the more tangible scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the True Human Influence movement; on a mission for creator campaigns to be judged in the same way as other media activations.
Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries Influencer has been helping brands navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge experience and technology that have enabled them to deliver thousands of campaigns for hundreds of brands in markets across the world. Today Influencer has a team of 170 of the best talent in the industry working across Europe North America and the Middle East. From Google to Coca-Cola from Amazon to Microsoft and from TikTok to Meta - they work with companies brands and agencies across every vertical building meaningful relationships between brands creators and their audiences.
Job Title
VP Global Brand
Reporting of the role
This role reports to Ben Jeffries CEO
Overview of the job
Define and lead Influencers global brand positioning narrative and strategic storytelling. This is a central role that partners closely with Product Commercial and Regional Marketing leads - but is distinctly non-operational in-market. Instead your focus will be on building scalable high-impact global brand systems frameworks and IP that are adopted across all geographies.
3 best things about the job
Shape the future of influencer marketing - Lead brand strategy for the agency that originated the industry and continues to define its evolution
Global creative leadership - Own the creative vision and brand architecture for a company working with Nike Coca-Cola Amazon and TikTok across three continents
Strategic partnership with CEO - Direct collaboration with Ben Jeffries to define how Influencer positions itself as the global leader in creator economy
Measures of success
In the first few months you would have:
Defined Influencers global brand positioning - Created a clear compelling brand strategy that differentiates us in the creator economy
Built unified brand systems - Established frameworks guidelines and assets that ensure consistent global brand expression
Aligned leadership and regional teams - Secured buy-in from executive team and regional marketing leads on brand direction and implementation
Launched brand-led strategic initiatives - Initiated high-impact programs that amplify Influencers thought leadership and market position
Established measurement frameworks - Created systems to track brand consistency and impact across all markets and touchpoints
Roles & Responsibilities:
Champion the development of globally aligned disciplines in the internal and external expression of the Influencer brand
Own and maintain core brand assets: boilerplates company bios tone of voice and visual direction
Oversee centralised brand expressions including website core brand narrative deck and master slide templates
Lead global consistency of social media voice and rhythm in collaboration with local marketing teams
What you will need:
10 years in brand global marketing or creative strategy leadership
Demonstrated success building centralised brand systems in a multi-market organisation
Excellent storytelling copywriting and content creation instincts
Love for the creator economy and strong instincts around design voice and platform fluency
A few of our core benefits:
Medical Benefits through Insperity
Wellbeing support including EAP & Mental Health cover
401K with match opportunity
22 days of Paid Time Off ( Federal Holidays which can be flexed to your needs)
For more information on our benefits perks and what makes us unique please visit our website here
At Influencer were committed to cultivating an environment that promotes diversity equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday irrespective of age disability (including hidden disabilities) gender gender identity or gender reassignment marriage and civil partnership pregnancy and maternity race religion or belief or sexual orientation. We are committed to embedding Diversity Equity & Inclusion into everything we do at Influencer making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.
Employment Type
Full Time
