Senior Industry Marketing Manager

 This role can be based in  New York City San Francisco Sunnyvale or Mountain View.

At LinkedIn our approach to flexible work is centered on trust and optimized for culture connection clarity and the evolving needs of our business. The work location of this role is hybrid meaning it will be performed both from home and from a LinkedIn office on select days as determined by the business needs of the team. 

We are seeking a strategic creative and digitally savvy Senior Industry Marketing Manager to lead our marketing strategy across various customer segments including Small and Medium Businesses (SMBs) and large Enterprises.

This is a high-impact role that will shape how we connect with marketers by delivering programs and narratives that are insightful actionable and aligned to our AI-driven product roadmap. Youll play a critical role in defining how we show up to customerswhether through digital campaigns research thought leadership or sales enablementand ensure our storytelling resonates at every stage of the customer journey.

You will collaborate with global teams to develop and execute integrated marketing programs that inspire confidence in our platform and support the growth of businesses of all sizes. This is an opportunity to redefine what great industry marketing looks like in todays fast-moving AI-enabled B2B landscape.

Responsibility: 

• Drive Strategic Industry Marketing Programs:
  Build and execute vertical or audience-specific marketing strategies that deliver measurable business outcomes across SMB mid-market and enterprise segments.

• Lead with Insight & Storytelling:
  Analyze trends data and market research to develop compelling insight-led narratives that establish LinkedIn as a thought leader and strategic partner for B2B marketers.

• Activate Multi-Channel Go-To-Market Campaigns:
  Create and execute full-funnel GTM programs using digital paid media content webinars events social and more. Bring stories to life in creative scalable and data-driven ways.

• Drive Global Market Relevance:
  Partner with international teams to localize and scale go-to-market initiatives ensuring content event and campaigns reflect regional insights and customer needs.

• Partner Across the Business:
  Collaborate with Sales Product Marketing Content Insights and Integrated Marketing to build high-impact campaigns and ensure alignment across global and regional priorities.

• Champion Digital and AI Tools:
  Leverage AI-powered tools and technologies to accelerate campaign development personalize content and improve performance tracking and optimization.
   

• Enable Sales & Drive Adoption:
  Create and deliver sales enablement resourcesincluding decks one-pagers case studies and trainingthat empower our GTM teams to engage customers with confidence and clarity.

• Measure and Optimize:
  Track performance across initiatives and continuously refine programs based on insights customer feedback and business goals.
   

Qualifications :

Basic Qualifications:

• 8 years of experience in B2B marketing including digital marketing and integrated campaign development.
   

Preferred Qualifications:

• Experience marketing to a broad range of business sizes from SMB to Enterprise.
  Strong understanding of digital marketing channels and toolsincluding paid media webinars email marketing and social.
• Proven ability to craft compelling stories and customer-facing narratives that connect emotionally and drive business action.
  Familiarity with AI-powered marketing tools (e.g. content generation campaign optimization insights tools).
• Experience developing integrated campaigns in partnership with sales and cross-functional marketing teams.
• Experience using Salesforce (SFDC) or other CRM systems to measure marketing effectiveness campaign attribution or pipeline influence.
  Excellent communication and stakeholder management skills within a matrixed organization.
• Ability to thrive in a fast-paced evolving environment and manage multiple projects simultaneously.
  Commitment to diversity inclusion belonging and LinkedIns values-led culture.

Skills:

• Strategic Thinking & Execution
• Digital Marketing & Campaign Management
• Content & Storytelling
• AI-Driven Marketing Tools
• Sales Enablement
• Customer-Centric Mindset

LinkedIn is committed to fair and equitable compensation practices.   

The pay range for this role is $125000- $195000. Actual compensation packages are based on several factors that are unique to each candidate including but not limited to skill set depth of experience certifications and specific work location. This may be different in other locations due to differences in the cost of labor.   

 The total compensation package for this position may also include annual performance bonus stock benefits and/or other applicable incentive compensation plans. For more information visit Information :

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