Head of ABM (Account Based Marketing)
Head of ABM (Account Based Marketing)
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Job Description
About EliseAI
EliseAI develops cutting-edge agentic AI technology for industries fundamental to our lives: housing and healthcare. Everything is built on the foundation of health and home. Broken systems or ineffective processes in these domains have a disproportionate impact on our quality of life and societys overall wellbeing. Conversely any solution or technology that solves problems in these areas will have an impact that ripples far beyond them.
Thats the only kind of impact we are interested in having at EliseAI. If you get excited by the thought of working really hard on these kinds of problems then EliseAI is the right place for you.
We recently raised a $250 million Series E round led by Andreessen Horowitz to accelerate this mission
About the Role
As Head of Account-Based Marketing (ABM) youll design and execute highly targeted high-impact marketing programs that drive engagement pipeline and revenue from EliseAIs most valuable accounts. Youll partner closely with Sales Product Marketing and Marketing Operations to identify priority accounts orchestrate multi-channel campaigns and measure the impact of ABM on deal velocity and win rates.
This is a hands-on IC strategic role where youll combine creativity precision targeting and data-driven execution to influence decision-makers in complex B2B sales cycles. Youll be responsible for building a scalable ABM program that aligns perfectly with our enterprise go-to-market strategy.
As Director of ABM youll have the opportunity to build EliseAIs ABM function from the ground updirectly influencing our most strategic deals and shaping how we engage enterprise accounts. Youll operate at the intersection of strategy creativity and precision execution making a measurable impact on revenue growth.
Key Responsibilities
ABM strategy ownership Build and lead a multi-tiered ABM strategy (1:1 1:few and 1:many) that aligns with sales priorities and growth objectives
Target account selection & insights Partner with Sales and RevOps to identify high-value accounts and develop actionable account intelligenceMulti-channel orchestration Plan and execute integrated campaigns using personalized content digital ads direct mail events and executive programs
Sales alignment & enablement Work closely with sales teams to deliver playbooks messaging and content that support ABM outreach and accelerate deal cycles
Measurement & optimization Define success metrics track campaign impact on pipeline and revenue and refine programs based on resultsTechnology & data integration Leverage ABM tools (e.g. 6sense Demandbase or similar) and integrate them with our MarTech stack for seamless execution
Cross-functional leadership Collaborate with Product Marketing Demand Gen and Content teams to create tailored campaigns for target accounts
Scalable program building Establish repeatable ABM processes from account selection to campaign reporting ensuring long-term scalability
Requirements
8 years of B2B marketing experience with at least 3 years in a dedicated ABM leadership role targeting enterprise and mid-market accounts
Proven track record of delivering measurable pipeline and revenue impact from ABM programs
Deep understanding of enterprise sales cycles buying committees and decision-making dynamics
Hands-on experience with ABM platforms (6sense Demandbase Terminus or similar) and CRM/marketing automation tools (Salesforce HubSpot)
Strong project management skills with the ability to orchestrate complex multi-touch campaigns across multiple stakeholders
Creative problem-solver with an analytical mindset and data-driven approach to optimization
Excellent communication and collaboration skills with Sales and cross-functional partners
Willingness to work in person at our NYC office 45 days a week
Why Join
Growth and impact. Its not often that you can get in on the ground floor of a funded (unicorn!) startup thats scaling. That means that instead of following a playbook youll be writing it. Every single day you will be challenged to identify how we can scale and execute on it. Youll learn what works when you succeed and what doesnt when you fail. Either way the rest of the team will be here to support you.
Benefits
In addition to the growth and impact youll have at EliseAI we offer competitive salaries along with the following benefits:
Equity in the company in the form of stock options
Medical Dental and Vision premiums covered at 100%
Fully paid parental leave
Commuter benefits
401k benefits
Monthly fitness stipend
A collaborative in-office environment with an open floor plan fully stocked kitchen and company-paid lunch
Fun company social events through our Elise and the City program
Unlimited vacation and paid holidays
Relocation packages to make the move exciting not painful!
Job Compensation Range
The salary range for this role is $165000 $195000. EliseAI offers a competitive total rewards package which includes base salary equity and a comprehensive benefits & perks package. Exact compensation is determined based on a number of factors including experience skill level location and qualifications which are assessed during the interview process. Additional details about total compensation and benefits will be provided by our Recruiting Team during the hiring process.
EliseAI provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.
Please note that employment with EliseAI is on an at-will basis which means that either the employee or the company may terminate the employment relationship at any time with or without cause or notice.
Pursuant to the San Francisco Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.
If you need assistance and/or a reasonable accommodation in the application or recruiting process due to a disability please contact us at
Required Experience:
Director
Employment Type
Full-Time
