In-Store Brand & Experience Specialist
In-Store Brand & Experience Specialist
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Job Description
Key Responsibilities
Events and Activations:
Design plan and execute in-store and shopping center events that drive traffic and reinforce brand awareness.
Manage the end-to-end process: ideation logistical coordination internal communication and on-site execution.
Ensure that every activity aligns with Linen Chests brand image and delivers a memorable customer experience.
Relationship with Shopping Centers:
Build and maintain strong relationships with partner shopping center marketing teams.
Collaborate with them to maximize visibility and collaboration opportunities (joint activations cross-promotions seasonal events).
Serve as the main point of contact for all brand initiatives and events organized in the centers.
Advertising and Media Placement:
Identify negotiate and manage the purchase of advertising and media placements within shopping centers (signage digital screens sponsored events etc.).
Evaluate the performance and ROI of advertising investments in these environments.
Seek innovative opportunities to increase Linen Chests visibility among shopping center visitors.
Traffic and Acquisition:
Develop and implement strategies to attract new customers including seasonal promotions partnerships and incentives.
Use in-store touchpoints such as QR codes and tablets to encourage newsletter sign-ups and strengthen customer engagement.
Public Relations & Coordination:
Collaborate with internal teams (marketing communications digital) to ensure message consistency during events.
Oversee the dissemination of event-related communications (press releases shopping center signage media coverage).
Coordinate with external agencies as needed (event management public relations).
Qualifications :
Education:
Bachelors degree in Marketing Brand Strategy Retail Management or a related field.
Experience:
Minimum 35 years of experience in brand strategy retail experience management event planning or a related field.
Previous experience in retail or in a customer-facing environment is highly desirable.
Skills:
Exceptional organizational and project management skills with the ability to handle multiple initiatives simultaneously.
Proven ability to plan and execute events and activations.
Strong communication skills and experience working with cross-functional teams.
Creative mindset problem-solving oriented and customer-centric.
Technical Skills:
Good knowledge of design tools (e.g. Adobe Creative Suite) and marketing platforms is an asset.
Knowledge of data-driven decision-making tools to analyze event performance and customer traffic.
Availability to travel to stores.
Additional Information :
What We Offer:
Family-oriented culture: Be part of a supportive collaborative team.
Hybrid work model: Enjoy flexible scheduling between home and office.
Career development: We encourage internal promotion whenever possible.
Exclusive discounts: Take advantage of exceptional offers on all our products.
Comprehensive benefits: Group insurance after 6 months.
Head office location: Easily accessible by bus with free on-site parking.
This is an opportunity to join a dynamic team where your creativity and expertise will directly impact the in-store experience. You will have the chance to influence customer perception create impactful events and boost engagement in a collaborative and constantly evolving environment.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
