Media Buyer - Meta Ads
Media Buyer - Meta Ads
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Job Description
About the Role:
We are looking for a highly analytical and data-driven Meta Ads Specialist to manage and optimize paid campaigns for international markets with a focus on Search Arbitrage. The ideal candidate should have a strong understanding of Meta (Facebook) Ads platform performance marketing strategies and traffic monetization models. You ll be responsible for driving ROI-positive campaigns and scaling them across various geographies.
Key Responsibilities:
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Plan launch manage and optimize Meta Ads campaigns for international markets (primarily Tier 1 countries).
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Execute Search Arbitrage strategies to drive high-quality traffic to landing pages and monetize via search partners.
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Perform keyword research audience segmentation and competitor analysis to refine targeting.
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Conduct A/B testing on creatives headlines and landing pages to improve CTR and conversion rates.
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Monitor daily budgets bids and overall campaign performance to ensure profitability.
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Analyze campaign data to extract actionable insights and optimize accordingly.
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Collaborate with the content design and tech teams for landing page optimization.
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Stay updated with Meta Ads policies international trends and performance best practices.
Requirements:
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2 4 years of experience in Meta (Facebook) Ads with a strong focus on international campaigns.
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Prior experience in Search Arbitrage or Arbitrage-based models is mandatory.
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Strong understanding of media buying bidding strategies and performance metrics.
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Proficiency in using tools like Facebook Ads Manager Google Analytics Voluum or similar tracking platforms.
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Excellent analytical skills and ability to work with large datasets.
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Ability to work independently manage multiple campaigns and deliver performance targets.
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Strong communication skills and attention to detail.
Preferred Qualifications:
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Experience running campaigns for Tier 1 countries (US UK CA AU).
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Familiarity with cloaking compliance and ad policy nuances.
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Technical knowledge of pixel tracking postbacks and affiliate monetization.
affiliate monetization,keyword research,facebook,traffic monetization,competitor analysis,search arbitrage,search arb,pixel tracking,data analysis,arbitrage,performance marketing,media buying,a/b testing,audience segmentation,landing page optimization,bidding strategies,meta ads,facebook ads
Employment Type
Full Time
