Senior Brand Marketing Manager, Strategic Storytelling & Insights
Senior Brand Marketing Manager, Strategic Storytelling & Insights
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Job Description
This role can be based in New York City.
At LinkedIn our approach to flexible work is centered on trust and optimized for culture connection clarity and the evolving needs of our business. The work location of this role is hybrid meaning it will be performed both from home and from a LinkedIn office on select days as determined by the business needs of the team.
Were looking for a seasoned brand marketer to lead the development of customer-centric stories that dont just celebrate success but shape the perception of our brand.
Reporting to the Brand & Content lead this role is responsible for turning powerful customer insights and results into brand-building content that reflects our core value propositions. While the primary focus is on customer narratives this is a true brand marketing role connected to strategy driven by positioning and designed to influence how the market sees LinkedIn Ads.
This marketer will partner closely with creative comms growth product and solutions marketing teams to ensure customer stories ladder up to brand goals reflect our evolving narrative and connect with our key audiences. There will also be opportunities to contribute to broader brand marketing initiatives beyond storytelling.
A sense of humor and a desire to have fun are also essential! This is a great opportunity for a well-rounded seasoned marketer looking to flex and grow their leadership skills while having an outsized impact on showcasing customer success stories.
Responsibilities:
- Define and execute a comprehensive global customer story strategy by establishing clear objectives strategic priorities and content guidelines that highlight customer achievements while promoting the value of LMS and align with business priorities
- Build execute and report on KPIs to understand the business impact of customer stories including engagement metrics sales utilization brand perception and revenue
- Drive strategic creative and executional continuity across all customer stories ensuring they align with business priorities and drive key brand perception metrics while maintaining authentic customer voice and collaborating effectively with Customer Marketing and Product Marketing
- Design and implement standardized production processes for customer story development creating workflows and frameworks that enable other teams to execute efficiently while maintaining quality standards.
- Manage customer story pipeline across teams tracking all customer stories in production and signing off on final content to ensure consistency
- Build and maintain an internal and external repository of customer stories ensuring easy accessibility and searchability for sales and marketing teams while establishing standardized processes for story development
- Develop best-in-class customer stories that serve as cornerstone brand assets fueling major campaigns executive keynotes and external thought leadership.
- Collaborate cross functionally to orchestrate internal comms enablement and external GTMs on paid and owned marketing channels partnering with Growth Marketing Content Marketing and Solutions Marketing
- Serve as the customer story expert and connective tissue across teams working to share knowledge and ensuring a cohesive storytelling approach across the business.
Qualifications :
Basic Qualifications:
- BS/BA Degree in a marketing advertising or technology related field or equivalent experience
- 5 years of work experience in marketing or communications related role with a focus on messaging and positioning
Preferred Qualifications:
- Experience in brand marketing or brand strategy roles with a focus on shaping audience perception and long-term brand building
- Excellent attention to detail project management and organizational skills; proven ability to deliver high quality work and meet deadlines
- Passion for advertising media software tech or B2B Internet products
- Strong ability to analyze and package qualitative and quantitative data into compelling stories/recommendations that drive decision making
- Outstanding interpersonal communication (oral and written) and presentation skills including the ability to communicate data-driven recommendations simply and effectively
- Demonstrate leadership skills proven ability to collaborate strongly develop deep relationships with colleagues and influence functional teams to deliver on goals
- Ability to be proactive and take initiative to seek information and solve problems in an unstructured environment
- Ability to build trust quickly internally and externally with customers high degree of empathy and expertise at managing senior cross-functional relationships
- Experience working with external agencies for creative development and video production
- Knowledge of legal and compliance considerations for customer content and testimonials
- Willingness to learn and tackle new formats and channels
Suggested Skills:
- Strategic Thinking
- Storytelling & Content Development
- Project Management
- Cross-functional Collaboration
- Data Analysis & Performance Measurement
LinkedIn is committed to fair and equitable compensation practices.
The pay range for this role is $125000 to $195000. Actual compensation packages are based on several factors that are unique to each candidate including but not limited to skill set depth of experience certifications and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus stock benefits and/or other applicable incentive compensation plans. For more information visit Information :
Equal Opportunity Statement
We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race color religion creed gender national origin age disability veteran status marital status pregnancy sex gender expression or identity sexual orientation citizenship or any other legally protected class.
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- Documents in alternate formats or read aloud to you
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- Having a sign language interpreter present for the interview
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Pursuant to the San Francisco Fair Chance Ordinance LinkedIn will consider for employment qualified applicants with arrest and conviction records.
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No
Employment Type :
Full-time
Employment Type
Full-time
