Associate Manager, Trade Marketing (Wine)
Associate Manager, Trade Marketing (Wine)
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Trade Marketing & Channel Strategy
- Collaborate on annual trade marketing plans for both retail and on-premise channels by translating overall brand objectives into actionable channel strategies.
- Identify key priorities and develop specific measurable tactics that align with sales goals and support broader brand initiatives.
Point-of-Sale & Branded Materials
- Contribute to the strategic planning and development of a full suite of compelling point-of-sale (POS) materials and branded merchandise designed to drive consumer engagement and conversion.
- Lead account-specific adaptations of creative campaign materialssuch as POS items print ads and out-of-home assetsensuring brand alignment and visual consistency across executions.
Shopper Marketing & Promotions
- Assist in the development of shopper marketing initiatives and coupon programming to drive purchase intent and incremental sales at the point of decision.
Visual Storytelling & Sales Enablement
- Partner with the brand team to design visually engaging storytelling templates and sales tools for use in trade presentations account meetings and key customer communications.
E-Commerce Marketing
- Collaborate with the e-commerce team to create marketing content and promotional strategies tailored for key digital retail partners including Instacart DoorDash Minibar ReserveBar and others.
- Support the development and execution of digital marketing assets for retail and on-premise campaigns optimizing content for retail media platforms.
Creative Execution & Brand Consistency
- Utilize Adobe Creative Suite (Photoshop Illustrator etc.) to design adapt and produce high-quality digital and print assets.
- Ensure all creative output maintains consistency with brand guidelines across all consumer touchpoints and customer-facing materials.
Qualifications :
- BA in marketing or related field preferred.
- 2-3 years of experience in CPG environment within trade or shopper marketing preferred. Bev. alc. experience strongly preferred
- Basic understanding of the retail and on-premise marketing landscape both in-store and online required
- Proficiency using design software and tools such as Adobe Creative Suite and MS PowerPoint
- Strong Eye for detail style and visual merchandising with a business oriented approach to creative development
- Excellent communication skills and cross-functional project management
Pay Range: $85000-$100000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.
Additional Information :
- Thriving Wellness Community: Access to top-notch medical coverage comprehensive vision and dental plans and a 401k with match eligibility to secure your financial future and including:
- 24/7 online physician consultations
- virtual mental health resources
- life coaching
- engaging employee community groups
- cash rewards for healthy habits and fitness reimbursements
- library of on-demand fitness videos
- Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units.
- Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department offering extensive resources like People Manager and leadership training webinars and eLearning courses.
- Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals overcome challenges and drive your career forward.
- Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant positive change in the workplace.
- Building a Healthy Society: We focus on improving the social determinants of a healthy society-quality education and medical care economic mobility and a healthy environment-to help build thriving communities. Wonderful CSR
- Giving Back to the Community: Make a difference with Wonderful Giving allowing you to allocate company-provided funds to up to three charities of your choice and join Wonderful Neighbor to contribute to group service projects within our local communities.
Located in Paso Robles JUSTIN Vineyards & Winery was founded in 1981 and is known for crafting world- class wines using Bordeaux grape varieties including the iconic ISOSCELES blend of Cabernet Sauvignon Cabernet Franc and Merlot. The Vineyard estate located at 11680 Chimney Rock Road features a Tasting Room luxury five-star accommodations at the JUST Inn and a Restaurantmaking it one of the only wineries on the Central Coast to offer all three options. In September 2018 a new second location the JUSTIN Downtown Tasting Room opened introducing an expansive wine-tasting bar lounge and a full dining room thats situated prominently on the square along Downtown City Park in the heart of Paso addition to its stellar hospitality JUSTIN consistently receives top honors around the world establishing itself as a leader in New World Bordeaux-style winemaking. JUSTIN wines are available through discerning fine wine retailers and restaurants throughout the United States or directly from the Winery via JUSTINs Tasting Room online store or to members of the exclusive JUSTIN Wine Society wine club. To discover more about JUSTIN visit .
The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance equity and inclusion. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability age protected veteran status or other protected categories.
#LI-AF1
#LI-HYBRID
EEO is the law - click here for more information
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
