2D Concept & Marketing Artist (Digital Gaming)

The Opportunity: 

Mattel is seeking a versatile 2D Concept & Marketing Artist who brings a creative flair to both in-game visual concepts and marketing/UA asset production. This unique hybrid role focuses on:

• Concept Art: Crafting compelling 2D characters props environments and key-art visuals that inform production pipelines.
• Marketing & UA Design: Producing polished performance-driven ad assetsbanners icons screenshots social adsfor UA campaigns and store presence.

Youll join our art team reporting to the Art Director with a dotted-line relationship with the Senior Manager of Growth collaborating with products UA and creative teams.

What Your Impact Will Be: 

• Develop and iterate 2D art assets (characters props environments UI concepts) aligned with creative briefs.
• Produce thumbnails mood boards and polished key-art for external developers and pitch decks aligning to Mattels brands.

• Demonstrate a flexible artistic approach adapting easily across multiple art styles and genres.
• Ensure brand consistency and adherence to style guidelines across all assets whether produced internally or by external partners.
• Design impactful marketing creatives: app-store banners splash screens social-media ads and UA campaign visuals.
• Collaborate with UA managers to create A/B test-ready creatives optimized for conversion and work with analytics and production teams to iterate designs based on performance data.
• Adapt UA art compositions/formats for multiple platforms.
• Work closely with production participate in brainstorming sprint planning and pipeline reviews.
• Maintain deadlines delivering assets in a timely manner.

Qualifications :

What Were Looking For:

• BA/BS in Illustration Graphic Design Fine Arts or equivalent.
• 5 years as a 2D Concept Artist ideally in game/art pipeline environments.
• 2 years designing UA or promotional game assets (e.g. banners icons).
• Exceptional digital painting strong composition visual storytelling; proficiency from thumbnails to final art.
• Strong proficiency in industry-standard art software (e.g. Photoshop Illustrator Figma Maya Unity).
• Strong communicator within cross-disciplinary teams.
• Proactively incorporate feedback take swift action and provide timely updates without prompting.
• Data/marketing-savvy including basic analytics for UA creative insights.
• Exceptional organizational multitasking and time management skills with a commitment to meeting deadlines and maintaining high-quality standards.
• Ability to manage a high volume of assets and keep files clean.
• An enthusiastic attitude adaptability and eagerness to collaborate effectively in a dynamic environment.
• A portfolio demonstrating both concept-art and marketing assets formatted for UA/store use.
• Demonstrated a growth mindset by staying curious and continuously learning embracing challenges and improving themselves.

Preferred Qualifications (Nice to Have):

• Experience with IP and maintaining brand fidelity.
• Skills in animation for key UA assets.
• Aid in visual storytelling via storyboards or promo visuals.
• Experience working in Unreal.

The annual base salary range for this position is between $79000 and $116000.
**This range is indicative of projected hiring range however annual base salary will be determined based on a candidates work location skills and experience. Mattel offers competitive total pay programs comprehensive benefits and resources to help empower a culture where every employee can reach their full potential.

Additional Information :

Dont meet every single requirement At Mattel we are dedicated to an inclusive workplace and a culture of belonging. If youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we still encourage you to apply. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands including Barbie Hot Wheels Fisher-Price American Girl Thomas & Friends UNO Masters of the Universe Matchbox Monster High MEGA and Polly Pocket as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys content consumer products digital and live experiences. Our products are sold in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945 Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattels award-winning workplace culture has been recognized by Forbes Fast Company Newsweek Great Place to Work TIME and more.

Visit us at  is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers and all applicants will receive consideration for employment without regard to race ethnicity color national origin religion sex gender gender identity or expression sexual orientation veteran and protected veteran status disability status and or any other basis protected by applicable federal state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy