Social Media Manager
Social Media Manager
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$ 70000 - 75000
1 Vacancy
Job Description
Our Story So Far
Founded in 1862 FAO Schwarz is one of the oldest and most iconic toy retailers in the world. Frederick August Otto Schwarz dreamed of a marvelous bountiful emporium full of extraordinary one-of-a-kind toys from all over the world. His dream became a reality and as one of Americas oldest brands we have provided this wonder to families for more than 160 years.
The Job
The Social Media Manager is responsible for overseeing the FAO Schwarz brand through social media platforms such as Instagram Facebook TikTok and others. This role involves planning and executing content strategies creating and scheduling posts managing community interactions and monitoring performance metrics to optimize engagement and reach. The Social Media Manager will stay up to date on platform trends and emerging tools to keep the FAO Schwarz brand fresh and effective across all social media outlets.
This role will collaborate closely across all departments within the FAO Schwarz Flagship including Merchandising Sales VIP and Experience teams to ensure that messaging is consistent on-brand and aligned with broader business objectives. This position will balance creativity with analytics blending compelling storytelling with data-driven decision-making.
Reporting to: Chief Merchandising Officer
What Youll Do
Develop and execute playful trend-conscious social media strategies to drive omnichannel engagement and sales.
Create and post visually engaging on-brand content that resonates with kids parents and gift-buyers (e.g. unboxings how-to-play videos trend challenges).
Monitor toy and pop culture trends (e.g. viral TikTok toys) and incorporate them into social content
Collaborate with Merchandising Marketing and VIP teams to promote product launches in-store events and activations.
Partner with child-friendly influencers and content creators for product demos and collaborations.
Manage daily community engagement including responding to comments questions and tags in a fun brand-appropriate voice and in a timely and appropriate manner.
Track performance metrics like reach engagement and conversions to evaluate content effectiveness and guide future strategies.
Ensure all content complies with relevant advertising guidelines (e.g. COPPA FTC).
Develop and maintain a content calendar aligned with holidays toy release schedules business activities and social trends.
Develop and implement social media strategies aligned with overall marketing and brand goals.
Create curate and manage original high-quality content (text images video) across all relevant social media platforms.
Stay up to date on platform updates algorithm changes and emerging trends.
Collaborate with internal teams (Marketing Merchandising PD Experience Sales VIP) to coordinate campaigns and messaging.
Manage paid social campaigns including budgeting targeting and performance tracking.
Ensure brand consistency in voice tone and visual identity across all social media channels.
Identify opportunities for influencer partnerships or user-generated content.
Provide strategic input during campaign planning and product launches.
Drive overall business strategy through engaging social content highlighting instore experiences products brand activations and events.
What You Have
2 years of professional experience managing social media for a brand preferably in retail consumer products or a fast-paced trend-driven environment
Demonstrated success in growing and engaging audiences across various social media platforms.
Strong portfolio of social content especially short-form video and visually engaging campaigns.
Solid understanding of platform analytics and ability to use data to optimize content and strategy
Up-to-date knowledge of internet culture and emerging trends especially those relevant to toys kids and family entertainment
Experience working with influencers or creators particularly in trend-driven or family-friendly markets
Strong writing and communication skills with the ability to craft a fun on-brand voice
Strong collaboration attention to detail and interpersonal skills
Bachelors degree in marketing communications media or a related field preferred
Flexible availability based on the needs of the business.
Capable of lifting up to 30 pounds bending and twisting and standing for long periods of time.
FAO Schwarz is an equal opportunity employer and complies with all applicable federal state and local fair employment practices laws.
FAO Schwarz strictly prohibits and does not tolerate discrimination against employees applicants interns or any other covered persons on the basis of age race color religion creed national origin including ancestry ethnicity sex including pregnancy gender identity and transgender status gender physical or mental disability including gender dysphoria and similar gender-related conditions alienage or citizenship status military status including past current or prospective service in the uniformed services genetic information predisposing genetic characteristics marital status partnership status domestic violence victim status familial status actual or perceived sexual orientation unemployment status caregiver status credit history salary history or any other category protected by applicable federal state and local laws with respect to hiring promotion discipline firing compensation benefits or other terms conditions or privileges of employment.
If you need a reasonable accommodation in the application or hiring process or during the course of your employment please contact the Director of Human Resources at .
Apply online at ; or
FAO Schwarz is an EEO employer - M/F/Vets/Disabled
Required Experience:
Manager
Employment Type
Full-Time
