Sr Marketing Associate - Brand (Barbie)
Sr Marketing Associate - Brand (Barbie)
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Salary Not Disclosed
1 Vacancy
Job Description
The Opportunity:
This role supports the Manager Global Brand Marketing with a focus on developing and executing marketing strategies and launch plans that engage shoppers foster meaningful connections with parents and advance Barbies social impact mission.
What Your Impact Will Be:
Campaign Development & Execution
- Partner with the Manager Parent & Social Impact Initiatives to build global marketing plans aligned with Barbies brand purpose and key social impact pillars.
- Develop compelling marketing decks and communications to inspire and inform cross-functional partners and regional marketing teams.
- Conduct ongoing analysis of initiative performance providing insights to refine strategies for maximum parent engagement and measurable social outcomes.
- Contribute to the creation of marketing strategies and tactics grounded in consumer insights parent needs and societal trends.
- Stay informed about industry best practices social responsibility trends and competitor programs to identify new opportunities for Barbie to lead in positive change.
Cross-Functional Collaboration
- Collaborate closely with global product development corporate social responsibility PR regional marketing and other stakeholders to ensure seamless execution of parent- and impact-focused campaigns.
- Partner with the global product marketing team to assess the brand and social ROI of programs building recap reports with measurable outcomes.
- Act as a liaison between the brand marketing team and other departments to align objectives share insights and maintain consistent communication.
- Cultivate strong relationships with internal and external partners to drive collaboration and ensure a unified approach to advancing Barbies brand purpose and engaging with parents/shoppers.
Project Management
- Support the end-to-end project management of parent engagement and social impact campaigns from concept development to execution and impact measurement.
- Maintain operational excellence through clear communication of current and upcoming global marketing needs to cross-functional and regional teams.
- Align with partners to track project timelines ensuring all deliverables are met on schedule and within budget.
- Distribute campaign materials collect feedback from stakeholders and consolidate responses for actionable improvements.
Qualifications :
What Were Looking For:
- Bachelors degree in Marketing/Business/Communications or related preferred
- Minimum of 3 years Marketing experience
- Excellent interpersonal skills with the ability to build relationships and work effectively with people at all levels
- Must be comfortable presenting to large audiences
- Demonstrated leadership project management and strategic thinking skills
- Ability to handle a high volume of work while maintaining accuracy and attention to detail
- Strong time management planning and project execution skills
- Computer proficiency: MS Excel Word Outlook PowerPoint
- Studio/entertainment industry experience preferred
- Demonstrated a growth mindset by staying curious and continuously learning embracing challenges and improving themselves.
The annual base salary range for this position is between $90000 and $111000.
**This range is indicative of projected hiring range however annual base salary will be determined based on a candidates work location skills and experience. Mattel offers competitive total pay programs comprehensive benefits and resources to help empower a culture where every employee can reach their full potential.
Additional Information :
Dont meet every single requirement At Mattel we are dedicated to an inclusive workplace and a culture of belonging. If youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we still encourage you to apply. You may be just the right candidate for this or other roles.
How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
- We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
- We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
- We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
Our Approach to Flexible Work:
We embrace a flexible work model designed to empower a culture of growth optimism and wellbeing where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility our focus is to optimize performance and drive connection for moments that matter.
Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands including Barbie Hot Wheels Fisher-Price American Girl Thomas & Friends UNO Masters of the Universe Matchbox Monster High MEGA and Polly Pocket as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys content consumer products digital and live experiences. Our products are sold in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945 Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
Mattels award-winning workplace culture has been recognized by Forbes Fast Company Newsweek Great Place to Work TIME and more.
Visit us at is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers and all applicants will receive consideration for employment without regard to race ethnicity color national origin religion sex gender gender identity or expression sexual orientation veteran and protected veteran status disability status and or any other basis protected by applicable federal state or local law.
Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act qualified applicants with arrest or conviction records will be considered for employment.
Videos to watch:
The Culture at Mattel
Corporate Philanthropy
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
