Senior Specialist, Paid Social & Performance
Senior Specialist, Paid Social & Performance
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Job Description
You own the execution and support building the strategy for all paid social channels (Meta Snapchat TikTok YouTube Twitter)
You conduct in-depth / cross-functional analysis and make suggestions to allocate budget between channels devices and campaigns
Drive App acquisition campaign improvement and be responsible for the performance against monthly targets while guiding the team members
Identify new marketing opportunities and innovative ideas based on commercial KPIs customer insights and competitive analysis through continuous test & learning
Independently lead projects and campaigns ensuring quality delivery and achievement of KPIs through cross-functional teams (measurement attribution creative marketing product..)
Collaborate with local marketing teams and provide clear guidance on effectively implementing local tactics.
Continuously contribute to the improvement of best practice guidelines and disseminate digital expertise across teams within the organization.
Qualifications :
You have gained min. 5 years of professional experience managing paid social advertising campaigns
You managed campaigns for ideally at least 2 of the following channels (Meta Snapchat TikTok Twitter)
You gained strong App acquisition expertise and ideally full-funnel marketing experience
You have lead projects instructed teams and managed various stakeholders
You are used to breaking down complex problems into an actionable roadmap
You have a university degree in marketing business economics management engineering or similar field
You have leveraged incrementality test solutions to decide on campaign and budget mix
Analytical skills with the ability to translate data insights into actionable strategies
Excellent communication and interpersonal skills with the ability to manage stakeholders effectively.
Demonstrated ability to identify marketing opportunities and develop strategic solutions.
Ability to initiate innovations provide feedback and influence the broader team.
Up-to-date knowledge of regulations policies and best practices in digital marketing.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
