GREENPARK s continued success is dependent on the strength and depth of our valued long-term client relationships.
Why the job exists
- To create SEO-optimised website content to boost site traffic.
- To support the Managing Editor in management of content and team (when required).
- To be a gatekeeper of editorial quality on site.
What the job covers
- Writing 8 articles per month based on performance reporting market needs and editorial brief.
- Conduct basic article editing and article optimization for SEO.
- Maintenance of the assigned websites ensuring it is up to date editorially and with the latest products.
- Communication with clients and brands.
- Monitoring search trends for new opportunities to grow traffic.
- Creative content ideation for ways to build the brand and support Greenpark clients goals.
- Liaise with the SEO team to identify key areas of optimisation and content creation.
- Working with the Editorial team to align the monthly publishing plan.
Responsibilities
- Write SEO-optimised articles (including but not limited to topics on lifestyle real estate architechture) and copy for videos/other assets based on the content plan working along with the client on the review process.
- Attend immersion/briefing meetings with client and internally
- Help to define the content calendar for the upcoming assigned projects.
- Help to maintain a CMS platform which operates as an asset bank and newsroom model-writing leading and overseeing publishing a high volume of written content videos and photos (produced in-house).
- Reviewing all recently published content to ensure editorial and SEO standards are met.
- Updating the homepage on a weekly basis.
- Updating all areas of the site monthly for seasonal freshness including main category pages navigation items product carousels.
- Help to plan and maintain the article production and coordinating with the studio to ensure high quality and relevant outputs.
- Help to guarantee production deadline and targets for the Green Park projects.
- Assisting on the transcreation of content as needed.
- Optimisation and creation of articles using SEO best practice as required.
- Creation of newsletters that align with key editorial narrative and audience needs.
- Collaborate with the Greenpark team on the design of the project (including site sessions categories and speech alignment) calendar planning SEO and technical guidelines and execution and content production.
- Acting as a brand guardian ensuring the highest and most resonant quality bar for all content at all times.
Required Experience:
Senior IC