Growth Marketer
Growth Marketer
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Job Description
This is a dual-impact role as you will work on Amoya Digital s growth as well as support selected client accounts to achieve their business objectives. You will collaborate closely with the social media team content creators designers and client account managers to deliver exceptional measurable results.
Key Responsibilities
1. Growth Strategy & Planning
Develop data-driven growth roadmaps for and client campaigns.
Identify high-ROI opportunities using impact/effort analysis.
Collaborate with creative and social media teams to align messaging and campaigns with growth objectives.
2. Experimentation & Optimization
Design and execute A/B tests and multivariate experiments.
Optimize landing pages ad creatives and funnels for higher conversion rates.
Use CRO techniques to enhance performance across web and digital assets.
3. Analytics & Reporting
Set up and manage performance dashboards (GA4 Data Studio Meta/LinkedIn Analytics).
Track KPIs including CAC LTV conversion rates CTR engagement rates and ROI.
Provide actionable insights in weekly internal updates and monthly client reports.
4. Channel Growth & Management
Identify and scale high-performing acquisition channels (SEO paid ads partnerships influencer marketing).
Oversee paid media campaigns on Google Ads Meta LinkedIn and TikTok.
Collaborate with the social media team on content-driven growth and influencer partnerships.
5. Automation & Lead Nurturing
- Implement marketing automation workflows for lead generation and retention.
- Manage retargeting and remarketing strategies to maximize LTV.
- Integrate growth experiments with CRM and automation tools.
Key Performance Indicators (KPIs)
For Amoya Digital
Lead Generation: 20 30% increase in qualified inbound leads within 6 12 months.
Conversion Rate: Measurable improvement in web-to-inquiry conversion rates.
Growth Loops: Implementation of at least 2 repeatable growth systems (referral nurture campaigns).
For Our Clients
- Performance Growth: Quarterly increase in defined KPIs (traffic leads revenue).
- Playbook Creation: Documented growth strategies for repeat use in similar projects.
- ROI: Improved ROI for paid and organic growth campaigns.
Requirements
Must-Have Skills & Experience
3 5 years in a growth marketing performance marketing or full-funnel digital marketing role.
Proven track record of executing growth strategies that led to measurable revenue or lead growth.
Proficiency with analytics (GA4 Data Studio) paid media platforms (Meta Google LinkedIn) and A/B testing tools.
Experience with SEO CRO and multi-channel campaign optimization.
Strong understanding of marketing automation and CRM tools (HubSpot ActiveCampaign or similar).
Comfortable interpreting data and translating insights into action.
Nice-to-Have
Experience with influencer marketing and partnership campaigns.
Exposure to B2B service-based marketing.
Analytical thinker with creative problem-solving abilities.
Strong communication and collaboration skills.
Results-oriented with a focus on measurable impact.
Comfortable in a fast-paced iterative environment.
Benefits
Why Join Us
- Work on diverse projects spanning internal agency growth and multiple client industries.
- Be part of a creative data-driven and supportive team.
- Opportunity to shape the growth strategy of a scaling digital agency.
- Flexible work environment with performance-driven and strong reward & recognition culture.
Employment Type
Full Time
Company Industry
Advertising Services / Business Consulting and Services / Air /
