Digital Marketing (Gurgaon)
Digital Marketing (Gurgaon)
Posted on :
15-08-2025
Employer Active
1 Vacancy
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Job Description
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digital marketing professional develops and implements online marketing strategies to promote a companys products or services. They leverage various digital channels like social media email search engines and websites to reach target audiences drive traffic and increase sales or brand awareness. Their role involves a blend of creative content creation data analysis and strategic planning.
Key Responsibilities:
Developing and Executing Campaigns:
Creating and managing online marketing campaigns across various digital channels.
Content Creation:
Developing engaging content (text visuals videos) for websites social media and other online platforms.
Social Media Management:
Managing social media presence including content creation community engagement and paid advertising.
Search Engine Optimization (SEO):
Optimizing website content and structure to improve search engine rankings.
Paid Advertising:
Managing and optimizing paid advertising campaigns (e.g. Google Ads social media ads).
Email Marketing:
Creating and managing email marketing campaigns to nurture leads and promote products or services.
Data Analysis and Reporting:
Tracking and analyzing campaign performance using data to identify areas for improvement.
Market Research:
Understanding target audiences and market trends to inform marketing strategies.
Collaboration:
Working with other teams (e.g. design sales product) to ensure brand consistency and campaign success.
Staying Up-to-Date:
Keeping abreast of the latest digital marketing trends and technologies.
Common Job Titles:
Digital Marketing Specialist
Digital Marketing Manager
Digital Marketing Executive
Social Media Manager
Content Marketing Manager
SEO Specialist
Paid Media Specialist
Skills Required:
Strong communication and writing skills.
Proficiency in digital marketing tools and platforms.
Analytical and data-driven mindset.
Creativity and problem-solving skills.
Ability to work independently and as part of a team.
Knowledge of SEO SEM social media marketing email marketing and content marketing.
Digital Marketing job typically involves developing and implementing marketing strategies across various online channels to promote a company's products or services, increase brand awareness, and drive sales. This includes tasks like creating content, managing social media, running email campaigns, optimizing websites for search engines (SEO), and analyzing campaign performance. Key Responsibilities: Developing and executing digital marketing strategies: This involves setting goals, identifying target audiences, and planning campaigns across different platforms. Content creation: Producing engaging content for websites, social media, emails, and other digital channels. Social media management: Building and managing social media presence, creating content, and engaging with followers. Search engine optimization (SEO): Optimizing website content and structure to improve search engine rankings. Email marketing: Creating and sending email campaigns to nurture leads and engage customers. Paid advertising (PPC): Managing and optimizing paid advertising campaigns on platforms like Google Ads. Website management: Ensuring the website is user-friendly, informative, and optimized for conversions. Performance analysis: Tracking and analyzing key metrics to measure the effectiveness of marketing campaigns and identify areas for improvement. Staying up-to-date on digital marketing trends: Continuously learning about new technologies, platforms, and best practices. Collaboration with other teams: Working with sales, product development, and other teams to align marketing efforts with overall business goals. Skills and Qualifications: Digital marketing expertise: Strong understanding of various digital marketing channels and strategies. Content creation and writing skills: Ability to create compelling and engaging content for different platforms. Social media management skills: Experience in managing social media accounts and engaging with audiences. SEO knowledge: Understanding of SEO principles and best practices. Email marketing skills: Experience in creating and managing email campaigns. Analytical and data interpretation skills: Ability to track, analyze, and interpret data to measure campaign performance. Communication and collaboration skills: Ability to communicate effectively with team members and stakeholders. Project management skills: Ability to manage multiple projects and meet deadlines. Adaptability and willingness to learn: The digital marketing landscape is constantly evolving, so adaptability and a willingness to learn new skills are essential, according to job description websites.
Employment Type
Full Time
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