Senior Marketing Manager - Credit Cards & Personal Loans

Trusting Socialis an AI Fintech pioneer thats revolutionizing credit access in emerging markets. Our mission isAdvancing AI to Meet the Financial Needs of Everyday Consumers with assessed over 1 billion consumers across four countries and were on a mission to provide 100 million credit lines using the power of AI and Big Data.

Were seeking aSenior Marketing Manager to lead acquisition and brand presence for EVO (credit cards & personal loans). This is a performance-first brand-light role: you will design and oversee a multi-channel acquisition strategy push creative excellence and partner cross-functionally to drive funnel efficiency. Over time you will lay the foundation for EVOs marketing function balancing short-term growth with long-term brand positioning.

What Youll Do

1. Growth Marketing Leadership

• Own the end-to-end growth marketing plan: define audience strategy channel mix budget allocation and forecasting against volume and efficiency targets.
• Partner with Business Growth (User Growth/PLG team) to ensure marketing and product initiatives reinforce each other along the funnel.

2. Performance Marketing (Core Scope)

• Channel Strategy & Execution
  • Oversee execution across Search (Google/Bing/ASA) Social (Meta/TikTok/LinkedIn) Programmatic (DV360 The Trade Desk) Affiliates & Aggregators SEO/Content Influencer CRM (Email/SMS/Push) and O2O partner activations.
  • Define channel roles in the funnel: awareness vs consideration vs conversion vs retention.
  • Optimize channel mix and budget allocation dynamically based on ROI LTV/CAC and payback.
• Measurement & Analytics
  • Build a robust attribution framework: multi-touch attribution (MTA) incrementality tests geo-lift studies.
  • Establish always-on experimentation: A/B tests for creative/offers funnel flows pricing/fee disclosure.
  • Partner with the Data team to strengthen server-side tagging first-party data strategy and SKAN readiness.
  • Maintain marketing dashboards for weekly pacing monthly business reviews and budget governance.
• Funnel Optimization
  • Diagnose and optimize every step:
    • Lead generation: targeting keyword strategy ad formats.
    • Lead-to-Approval: pre-qualification pre-approval messaging form UX.
    • Approval-to-Activation: onboarding flows first transaction nudges merchant incentives.
    • Retention loops: CRM campaigns referral integration cross-sell offers.
  • Partner with Product Risk & Ops to improve funnel quality (lead scoring eKYC drop-off underwriting filters).

3. Creative & Brand Building (Light but Critical)

• Lead creative strategy: develop briefs that translate insights into high-performing assets (video static UGC).
• Champion dynamic creative optimization and AI-driven creative iteration while ensuring compliance.
• Build EVOs social presence (fanpage TikTok LinkedIn) as the official compliant voice of the brand.
• Position EVO for long-term identity

4. Team & Org Development

• Manage agency/vendor ecosystem (media affiliates influencers creative studios) with accountability to performance.
• Mentor existing marketers (ads SEO content) standardize reporting attribution and compliance playbooks.
• Prepare the org for scale: define career paths and functional structures for Performance vs Brand.

Key KPIs Youll Drive

• Volume & Efficiency: Marketing-sourced accounts/loans CAC/CPA CPBA CPFL ROAS LTV/CAC.
• Funnel Quality: lead-to-approval % approval-to-activation % funded rate time-to-fund/activate.
• Channel Efficiency: CTR CVR cost per lead vs cost per funded loan SEO traffic share CRM engagement.
• Brand & CX: onboarding NPS/CES referral rate opt-in deliverability.

What Youll Bring

• 710 years in performance/growth marketing ideally fintech/banking/lending.
• Proven ability to scale acquisition with positive unit economics at a meaningful scale.
• Multi-channel expertise: Search Social Programmatic App Affiliate SEO CRM Referral O2O.
• Advanced analytics: cohort/LTV attribution models incrementality design MMM frameworks.
• Creative judgement: capable of pushing both performance-driven and compliant creative.
• Regulatory awareness: lending advertising KYC/AML data privacy.
• Leadership: mentoring agency/vendor management building high-performing teams.

Preferred / Nice to Have

• Multi-market expansion playbooks (SEA emerging markets).
• O2O activation and offline performance attribution.
• App growth and SKAN readiness.
• Experience with genAI tools for creative ops and audience insights.

Why Join

• Direct impact: your strategy will shape financial access for millions.
• Autonomy: full budget ownership modern stack supportive product/data/risk teams.
• Career-defining: first senior marketing hire at EVO chance to build and lead the marketing org from the ground up.