Trade Marketing Analyst
Trade Marketing Analyst
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Job Description
Edgewell is not just a company but a vibrant global community of6800 visionaries doers and makers. Our family of over25 personal care brands serves people in more than50 countries. We are dedicated to infusing joyfulness into every aspect of our work. Our pledge goes beyond our products with our fundamental value ofPeople Firstguiding us to foster a diverse inclusive and respectful environment where every team member can flourish and celebrate our shared achievements.
Position Summary
The Trade Marketing Analyst is responsible for accelerating sales in the market through the development and execution of in-store plans and promotions as well as through the understanding of shopper and customer trends and behaviors within the assigned channel.
Accountabilities
- Develop and execute channel-specific business strategies in alignment with Sales and Marketing
- Analyze shopper patterns and insights to identify growth opportunities at the point of sale
- Propose and manage in-store actions aligned with customer needs and available resources
- Design implement and control the annual promotional grid by category/channel/customer
- Maximize in-store marketing campaigns to ensure brand visibility and impact
- Coordinate with vendors for POP materials and ensure quality execution in stores
- Track report promotional pricing performance and in-store execution results
- Design and monitor Brand Ambassadors programs including tools training and incentives
- Control and report Customer Marketing budget execution (A&P Deflator) by channel
- Contribute to S&OP process through visibility of promotional grid and sell-out trends
- Support the creation of Selling Stories by providing a shopper-centric perspective
- Ensure compliance with Gross Margin and Net Sales targets for assigned channels
- Develop and implement e-commerce plans and initiatives ensuring alignment with overall channel strategy shopper behavior and digital growth objectives.
Required Experience & Skills
Bachelors degree in Marketing Business Administration Industrial Engineering Communications or related field
23 years of experience in Trade Marketing or Customer Marketing roles within the FMCG industry
Proven ability to manage in-store execution and investment control (Deflator A&P)
Experience working with promotional planning and execution tools
Proficiency in Microsoft Office (Word PowerPoint; Excel deseable)
Familiarity with NIELSEN data and its application for visibility and distribution monitoring
Intermediate to advanced English proficiency (90%)
Self-motivated proactive and goal-oriented
Strong team player willing to learn and contribute
Focused on delivering results and continuous improvement
Ability to build and maintain effective cross-functional relationships
High level of adaptability and ownership
Strong organizational and communication skills
Ambitious both professionally and personally
Exceptional analytical and problem-solving skills
For more Information on how We Make Useful Things Joyful Visit
#INT
Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team where good ideas can thrive and our colleagues can learn and lead. We prohibit discrimination based on age color disability marital or parental status national origin race religion sex sexual orientation gender identity veteran status or any legally protected status in accordance with applicable federal state and local laws. We listen deeply and speak directly to create an environment thats open to difference. We aim to bring joy to not only the products we create and the people we serve but our colleagues across the globe too.
Required Experience:
IC
Employment Type
Full Time
