Vice President of Sales - Souvenir Wholesale / Consumer Packaged Goods
Vice President of Sales - Souvenir Wholesale / Consumer Packaged Goods
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Job Description
As a VP of Sales you will lead and grow the North American sales organization managing a team of district managers account managers and sales representatives focused on the U.S. market. You will be responsible for setting and executing sales strategies driving revenue growth and overseeing key account management including major retailers. This role reports directly to the CEO and company owner. The role requires approximately 70% travel in the first year reducing to about 50% after market familiarization. This position offers a base salary of $120000 $150000 plus commissions and/or bonuses along with other benefits.
COMPENSATION & BENEFITS:
- $120000 $150000 Base
- OTE in the first year is $150000 - $180000 (performance-based growth potential)
- Car Allowance $10000
- Business travel expenses covered
THE COMPANY & CULTURE:
Our client is a leading North American supplier of consumer packaged goods specializing in souvenirs gifts and related products. With a strong presence across the USA and Canada they are known for their commitment to quality customer service and innovation in the souvenir and gift industry. The company has built long-standing relationships with major retailers and independent stores offering a diverse product range that reflects the needs and interests of customers throughout North America.
Headquartered in Markham ON with a large warehouse and office in Orlando FL. They sell primarily into the U.S. market with customers including Walmart CVS Walgreens Cine Tower and the Toronto Zoo. Our client fosters a collaborative and growth-oriented culture valuing teamwork integrity and a passion for delivering exceptional products and service.
OFFICE LOCATION & SALES TERRITORY:
- Head Office Markham Ontario (Canada); U.S. warehouse and office in Orlando Florida
- Travel 70% first year 50% the year after
- Full-time role; no specific weekend requirements but extensive travel expected
EXPERIENCE BACKGROUND & EDUCATION REQUIREMENTS:
- Proven experience in sales leadership within the consumer packaged goods (CPG) industry preferably with souvenirs gifts or related product categories
- Minimum of 7-10 years of progressive sales management experience including managing multiple sales managers and large teams
- Strong track record of managing key accounts and developing sales strategies that drive significant revenue growth
- Experience working with diverse and senior-level sales professionals with the ability to gain respect and lead effectively
- Familiarity with the North American market including both Canadian and U.S. sales environments is highly desirable
- Ability to navigate complex sales cycles involving big box retailers and key corporate accounts
- Post-secondary education in Business Marketing or a related field preferred but not mandatory if compensated by relevant experience
TECHNICAL SKILLS:
- MS Word Excel PowerPoint proficient
- Online screen sharing & virtual meeting tools
- Social media savvy
- Strong multitasking and organizational skills
THE PRODUCT / SERVICE / SOLUTION
Souvenirs postcards magnets mugs plush toys seasonal decorations apparel jewelry watches stationery greeting cards collectibles and gift-related consumer products
PROSPECTIVE CUSTOMERS / INDUSTRY FOCUS / DECISION MAKER(S):
- Large Retail Chains and Key Accounts (e.g. Walmart CVS Walgreens)
- Big Box Retailers and Regional Distributors
- Independent and Specialty Souvenir Stores
- Corporate Buyers and Category Managers in Consumer Packaged Goods (CPG) and Souvenir Industries
SALES CYCLE / ORDER VALUE / ACCOUNT SIZE
- Average target account size ranges from $2 million to over $5 million depending on the business segment
- Sales cycles vary widely due to the complexity of key accounts and new business development typically ranging from several weeks to multiple months
- Key accounts represent approximately 60-80% of sales volume requiring strategic long-term relationship management
- Additional focus on developing new key accounts and expanding sales pipelines to drive significant revenue growth
COMPETITIVE ADVANTAGES:
- Established leader in the consumer packaged goods souvenir market with a strong North American presence
- Unique opportunity to lead and grow a diverse sales team managing key accounts across the USA and Canada
- Direct influence on expanding a $22 million business with significant growth potential
- Access to a well-established network of major retail clients including Walmart CVS and Walgreens
- Collaborative culture with close executive support and opportunity to shape sales strategy and operations
- Competitive compensation package with base salary performance bonuses and commission opportunities
TYPICAL DAY & DUTIES:
Sales Leadership
- Lead and oversee the North American sales organization including three major sales managers and their teams ensuring alignment with company growth objectives.
- Develop and execute comprehensive sales strategies focused on expanding key accounts and opening new business in the souvenir and related consumer packaged goods markets.
- Build strong relationships with senior sales managers gaining respect and effectively managing diverse personalities including experienced and long-tenured team members.
- Monitor and improve key account management processes establishing structured sales pipelines and performance metrics to drive consistent results.
- Provide mentorship and guidance to sales managers helping them develop their teams and improve sales effectiveness.
- Collaborate closely with the CEO and marketing leadership to align sales initiatives with overall business goals.
- Manage pricing strategies and sales forecasting to optimize profitability and market share.
Marketing
- Work collaboratively with the marketing department to ensure sales feedback is accurately communicated and marketing efforts are aligned with market needs.
- Participate in marketing meetings to help prioritize product focus and promotional activities based on sales insights.
- Support potential growth into sourcing and product selection by attending key trade shows and vendor meetings as needed.
OVERNIGHT TRAVEL:
- 70% travel in first year (overnight U.S. focused)
- Expected to reduce to 50% once established
SUPPORT & TRAINING:
- Comprehensive onboarding with detailed orientation on company products markets and team dynamics
- Job shadowing with current sales managers to understand key accounts and team challenges
- Ongoing mentoring from senior leadership to develop strategic sales management and leadership skills
- Access to industry-specific training resources to deepen knowledge of the consumer packaged goods and souvenir markets
- Regular performance reviews with constructive feedback and support for continuous growth
WHY YOU SHOULD APPLY:
- Competitive base salary with performance-based bonuses and commission opportunities
- Opportunity to lead and shape a growing sales organization across North America
- Work closely with senior leadership and influence company growth strategy
- Manage a diverse experienced sales team with significant market impact
- Be part of a dynamic company in the consumer packaged goods and souvenirs industry
#IND11
Employment Type
Full Time
