Sr. Marketing and Fundraising Analyst - Regular Full-time -

Who We Are

Sunnybrook Foundation inspires lasting support for Sunnybrook Health Sciences Centre one of Canadas largest and most dynamic health science centres impacting the lives of the more than 1.1 million patients it sees each year. Sunnybrook is ranked #2 in Canada and #24 worldwide in Newsweek Magazines Worlds Best Hospitals 2025 list. This is the seventh consecutive year Sunnybrook has received this recognition.

Together with our donor community Sunnybrook Foundation raises critical funds for Sunnybrooks world class academic health sciences centre to achieve our shared vision to invent the future of health care. With ambitious goals ahead the Foundation is committed to continuing to grow our results and impact as we help Sunnybrook to raise sights uncover new possibilities develop talent and deliver exceptional care.

We are one team in pursuit of a common purpose to inspire lasting support for Sunnybrook and we are guided by our values: Build Connectedness Act with Integrity Meaningful Collaboration and Strive for Excellence.

Why Join Us

At Sunnybrook Foundation purpose and passion drive us. We lead with our values and know that our diversity makes us stronger. Here your work will help raise funds to shape the future of one of the worlds best hospitals contributing to innovation and a profound impact on the communities we serve. You will collaborate learn and grow with a team united in our ambition.

Position Overview:

Sunnybrook Foundation is seeking an insightful and strategic Sr. Marketing and Fundraising Analyst who brings a blend of marketing and data expertise to join our Marketing & Community Engagement Team.

This role will be central in analyzing segmenting and optimizing our Community Giving Events Digital and Marketing data and portfolio performance. Working closely with the Knowledge & Systems team the Analyst will identify needs and translate complex marketing and fundraising data into clear actionable insights that enhance donor engagement and grow revenue.

The ideal candidate is a curious collaborative professional with experience in marketing and fundraising analytics a passion for philanthropy expertise in Power BI and the ability to lead strategic improvements through data-informed recommendations.

Key Responsibilities:

Segmentation Strategy and Campaign Targeting

• Collaborate with various teams to design implement test and optimize segmentation strategies that drive stronger fundraising outcomes.
• Collaborate on the design and execution of experiments and A/B testing strategies and segmentation pilots across email social web direct mail and events interpret results and present recommendations.
• Identify reporting needs to monitor donor movements between key fundraising segments.
• Working with agency partners and internal stakeholders identify and develop modeling opportunities and needs to enhance targeting and personalization efforts.

Analytics Reporting and Insights

• Develop maintain and regularly present campaign reports and performance dashboards to stakeholder teams providing insights on key performance indicators (KPIs) such as ROI donor conversion retention and acquisition rates.
• Conduct deep-dive analyses (segmentation donor behaviour KPIs) to measure the effectiveness of fundraising campaigns across various channels and provide actionable insights.
• Working with the Knowledge & Systems team help guide the development of propensity and predictive models to forecast donor acquisition retention and giving potential.
• Conduct post-campaign analyses to evaluate effectiveness identify trends and recommend data-informed improvements.
• Conduct content engagement analyses to optimize communications channel performance.
• Establish and track key fundraising metrics such as donor acquisition costs donor lifetime value (LTV) and conversion rates across channels.
• Benchmark marketing and fundraising performance against industry standards and competitive trends.

Marketing Technology and Data Stewardship

• Understand team needs and develop recommendations for Power BI dashboards that provide actionable insights into marketing and fundraising program performance.
• Support the evaluation adoption and implementation of marketing technologies to enhance engagement reporting and donor experiences.
• Maintain expertise in core systems (i.e. Raisers Edge Google Analytics email marketing platforms) and support marketing initiatives through data-driven tool optimization.
• Document marketing data processes to support transparency scalability and privacy compliance (e.g. CASL PIPEDA).

Cross-Functional Collaboration

• Act as a trusted analytics advisor to the Marketing & Community Engagement teams.
• Partner with the Knowledge & Systems team to align on marketing segmentation and reporting needs.
• Contribute to cross-departmental efforts to enhance data-informed decision-making and support organization-wide fundraising objectives.
• Support training and onboarding of Marketing & Community Engagement staff on analytics tools dashboards and best practices.

Qualifications:

• Bachelors degree in Marketing Business Analytics Data Science Non-profit Management or a related field.
• 3 years of experience in marketing analytics fundraising analytics or business intelligence preferably within the non-profit healthcare or charitable sectors.
• Demonstrated expertise in segmentation strategy predictive modeling and donor or customer targeting for marketing and fundraising campaigns.
• Experience working with big data sets and organizing data from multiple systems to extract insights.
• Familiarity with Power BI; strong working knowledge of CRM systems such as Raisers Edge Salesforce or equivalent is an asset.
• Skilled in Google Analytics digital conversion tracking and reporting across multiple channels.
• Strong command of Microsoft Excel; knowledge of SQL or similar tools is an asset.
• Knowledge of Sprout Social and/or similar tools is an asset.
• Excellent communication skills with the ability to translate complex data into meaningful insights and compelling stories for non-technical audiences.
• High attention to detail critical thinking ability and a commitment to continuous improvement.
• Proven ability to manage multiple projects simultaneously and work collaboratively across teams.
• Understanding of Canadian privacy legislation and data security best practices (e.g. CASL PIPEDA) as they relate to marketing and fundraising activities.

Application Process

To apply please submit your resume and cover letter in a single file.

We appreciate the interest of all applicants; however only those selected for an interview will be contacted.

Total Rewards Package

The hiring range for this position is $82000 - $90000. The salary will be determined based on the successful candidates years of experience qualifications and competencies that are relevant to this position.

In addition to salary our competitive compensation package also includes HOOPP (Healthcare of Ontario Pension Plan) hybrid work environment with a minimum of two (2) days in office and additional Sunny Days (long weekend closures in advance of summer long weekends and Christmas Eve).

We know that everyones career journey looks a bit different and experience comes in many forms. If youre unsure whether your experience matches all of the requirements but still think this would be a great fit we encourage you to apply.

Sunnybrook Foundation values equity diversity and inclusion within the workplace and is committed to fostering a work environment where employees can bring their whole selves to work are valued for their diversity and feel a sense of belonging. We committed to providing an inclusive and accessible recruitment experience for all candidates. If you require accommodations at any stage of the hiring process please let us know when you are contacted.